Working Professionals Audience

Busy. Focused on career and family. The working professional balances earning an income and raising kids, and the time crunch often leaves them tired and stressful. They shop at places that offer convience and value, and are focused on keeping not only their lives in balance, but also their checkbooks.

Activities / Behaviors

  • They eat on the go: 93% of working professionals have eaten at a quick-serve restaurant in the past 30 days.
  • They shop online: In the past year, they were 88% more likely to spend $2,500+ online.
  • They are sports enthusiasts: Over 40% more likely to have attended a Cubs, Bulls, and / or Blackhawks game in the past year.

National Trends / Observations

  • They bring productive management skills into the home.
  • Keeping organized helps free up time for more fun, non-work related activities.
  • They seek out retailers that help them multi-task.

Base: 2,557,254 Adults A25-64 + White Collar Profession. Sources: Scarborough, Chicago R1, 2010; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.


We always advertise in RedEye to get the word out about our free classes and programs for the community. We know that this is an effective way to reach a wide variety of people and demographics, reaching those who live in the city, as well as suburbanites who work in the city and grab a RedEye to read on the train. Our RedEye sales representative is wonderful to work with - she always gets us what we need in a timely manner. Felicia Ross, Marketing Coordinator - Reform Jewish Chicago
“Over the past two years we have successfully used EZ Targets, targeting the general market through RedEye, and the Hispanic Market with Hoy Newspaper. We love the fact that we can geo target by zip code and reach our desired market.” Valerie Mirea, Media Buyer - Varicose Vein Solutions
“It’s interesting how we have seen a spike the day of a RedEye ad, but especially the day after the ad comes out. I was thinking maybe this is because people grab the RedEye and read it on their way home, see the ad and then come in the next day. But either way, there seems to be results.” Jamie Revell, Director of Marketing - Women's Workout & Fitness
“RedEye has helped us generate strong sales during the Halloween season. We have a strong redemption rate for the coupons placed in our ads.” George Garcia, Owner - Fantasy Costumes

Connecting with Working Professionals

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