News + Insights

We’ve highlighted some of the information that matters to our advertisers most. Check back often for the most recent scoops on industry trends, consumer insights, advertising opportunities and more.


Holiday Shopping is Alive and Well

September 22, 2015

The football season has kicked off and the leaves are starting to turn. That’s right, fall is upon us. Unfortunately autumn’s beauty is fleeting, and soon we’ll be faced with the eternal darkness of winter. The good news is the holidays are right around the corner, and if you’re a retailer your holiday season probably…

Introducing Chicago Tribune Content Solutions

September 18, 2015

We Are: STORYTELLERS. STRATEGISTS. COLLABORATORS. DEVELOPERS. PRODUCERS. But ultimately, we are your PARTNER. Because every client has a unique position and a story to tell, we give your story a voice. And, a platform where it can be heard, seen, and of course, shared. We are a full-service agency, offering custom content, brand research, audience…

Online Retailers Are Setting Up Shop in Chicago

September 17, 2015

Online shopping is more convenient than ever. If Amazon can deliver an order in only an hour, why would we bother walking or driving to a store? Successful first generation online retailers including Warby Parker, Bonobos, Tie Bar, Birchbox, Gilt Group, BaubleBar, NastyGal, and JustFab, to name a few, have all benefited from operating with…

Hoy Presents Fiesta Familiar 2015

September 16, 2015

Hoy is excited to present the third annual Fiesta Familiar—the largest Hispanic family event of its kind in the Midwest. Fiesta Familiar brings the very best family entertainment and interactive pavilions to the great outdoors of Lincoln Park Zoo. Throughout the day, and lead by Hoy and some of the most recognized community organizations in…

Traditional Media is a Powerful and Trusted News Source

August 12, 2015

Traditional media outlets remain highly significant and influential in the marketing world. According to a new Ogilvy PR study, traditional media dominates as the most trusted news source. Earned media has the strongest influence on purchasing decisions and business outcomes. Social media changed the landscape of communication, but did not eliminate the importance of traditional…