News + Insights

We’ve highlighted some of the information that matters to our advertisers most. Check back often for the most recent scoops on industry trends, consumer insights, advertising opportunities and more.

LATEST POSTS

How Millennials Consume News

May 11, 2015

As marketers continually try to understand Millennials, one area that must not be overlooked is news content. Answering the question of how Millennials seek and consume news is what fueled the Media Insight Project; a collaboration between the American Press Institute and the AP-NORC Center for Public Affairs Research at the University of Chicago. The…

Mobile Advertising Trends

May 11, 2015

Spending on advertising on mobile devices will surpass what advertisers spend on the desktop Web late this year or early next year. A March 2015 report from eMarketer predicts the switchover will happen in 2016. This year will get close as mobile ad spending in the U.S., at least, will jump 50% to hit $28.7 billion, or 49%…

Using Laughter to Inspire Innovation

May 11, 2015

The Second City’s Kelly Leonard and Tom Yorton joined Chicago Tribune at a Blue Sky Live event earlier this year on how improvisation can help businesses innovate and solve problems. Leonard and Yorton, authors of “Yes, And”, speak on the importance of cooperation, listening and laughter in the workplace to spur a culture of innovation.…

Travel Planning: The Trend Towards Mobile Booking

May 7, 2015

Trends in travel planning and booking are shifting in the same direction as most commerce and retail products and services: from desktop to mobile.  Here are a few key points to examine in order to understand how the industry is changing. WHERE ARE TRAVELERS BOOKING? While desktop computers still reign over alternative channels to book…

New Opportunity: RedEye’s Small Business Section

May 6, 2015

RedEye’s new Small Business section is a weekly opportunity for small locally owned businesses to create awareness and build their brand. The section is designed to cater to the marketing and budget needs of entrepreneurs and small businesses looking to connect with local engaged consumers. With the state of the economy and unemployment rates stabilizing, small businesses have…

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