News + Insights

We’ve highlighted some of the information that matters to our advertisers most. Check back often for the most recent scoops on industry trends, consumer insights, advertising opportunities and more.

LATEST POSTS

Local Media Spending: Automotive

March 27, 2015

Automotive is the second-largest advertising category in the US at $45.5 billion, reported by Borrell Associates. This year, car sales have risen and auto advertising dollars are up 17% and for the first time, over half of the automotive ad budget will be spent on digital media. Here’s a look at how local automotive media spending…

Infographic: Health Consumer’s Path to Purchase

March 25, 2015

Where are patients searching for information about health providers and quality care options? Check out our latest infographic following health consumer’s path to purchase. Click Here: Healthcare Path to Purchase Infographic    

Online Video Trends and Insights

March 20, 2015

Online video has many advantages in the digital world of advertising. With effective messaging, video offers format flexibility and greater targeting to reach and engage an audience. Video can focus on content and storytelling, or pure advertising and branding. Audience engagement metrics are vital for marketers to measure creative engagement and action unique to the…

Metromix Picks Mobile App Opportunity

March 18, 2015

The new Metromix smartphone app, available on iPhones and Androids, is a curated mobile experience bringing the suggestions and expertise of the Metromix editorial team straight to consumers’ pockets. Content delivers users information on what to do, where to eat, and what to see across Chicago’s suburbs and city. USER-FRIENDLY IN-APP FEATURES Bookmark your favorite events, restaurants, venues and…

Review: RedEye’s New Website

March 18, 2015

RedEye is a powerful, multi-platform brand that connects with diverse, educated millennials who regularly seek out the latest news and entertainment information in Chicago. To meet the demands of an ever-evolving digital space, RedEye underwent a complete overhaul of its website, redeyechicago.com, earlier this year. We’ve highlighted three reasons why businesses looking to connect with…

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