News + Insights

We’ve highlighted some of the information that matters to our advertisers most. Check back often for the most recent scoops on industry trends, consumer insights, advertising opportunities and more.

LATEST POSTS

Why Generation X is Important

October 21, 2015

Generation X is the generation that resides between two of the most influential consumer segments of this day and age, Millennials and Boomers. Because of this placement, Generation X has often been referred to as the “neglected” or the “stuck-in-the-middle” segment. However, the adults that make up Generation X (those born between the early 1960’s…

Own RedEye for the Day

October 20, 2015

Magnify your brand messaging to young Chicagoans by being the exclusive advertiser in RedEye for the day.  Each day, RedEye reaches over 418,000 Chicagoland adults in print and delivers nearly 3 million average monthly page views online. RedEye is offering advertisers the opportunity to own RedEye on the following publication dates: 2015: YEAR IN REVIEW…

What is Omni-Channel Marketing?

October 20, 2015

Consumers are no longer only engaging with a brand through a single interaction. As consumers, we transition our attention between devices countless times in a day, encountering messages and advertisements everywhere we look. In fact, Media Dynamics Inc. conducted a study that concluded an average adult was exposed to over 5,000 advertisements and brand exposures…

Five questions (and answers) about digital ad blocking

October 20, 2015

With the recent release of iOS 9 from Apple, there was much talk this year about content blocking, or ad blocking within the Safari browser. This certainly is not the first attempt at ad blocking, but when Apple does something people take notice. What is ad blocking? Simply put, it is removing or altering advertising…

Holiday Shopping is Alive and Well

September 22, 2015

The football season has kicked off and the leaves are starting to turn. That’s right, fall is upon us. Unfortunately autumn’s beauty is fleeting, and soon we’ll be faced with the eternal darkness of winter. The good news is the holidays are right around the corner, and if you’re a retailer your holiday season probably…

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