News + Insights

We’ve highlighted some of the information that matters to our advertisers most. Check back often for the most recent scoops on industry trends, consumer insights, advertising opportunities and more.

LATEST POSTS

Featured Testimonial: Coldwell Banker Residential Brokerage

April 17, 2015

As a leading home seller in Chicagoland, Coldwell Banker Residential Brokerage is not just looking for one-time sales, but lifelong relationships with the community. For many years, Coldwell Banker Residential Brokerage has partnered with Chicago Tribune Media Group to implement results-driven, multi-platform marketing plans targeted to the Chicagoland market.  

Tribune Publishing Plans to Drive Revenue through Digital Marketing Services

April 13, 2015

According to Chicago Tribune reporter Robert Channick, Tribune Publishing has rebuilt its digital marketing team in order to drive revenue through digital marketing services. Industry veteran Dan Hickey has joined Tribune Publishing to lead these initiatives. Operating under the 435 Digital brand, Tribune’s Digital Marketing Services’ core offerings include web development, paid search and social…

Social Media: Best Practices for Businesses

April 10, 2015

Social media is the nexus of customer support, public relations, brand awareness, lead generation, and even product development. No company can afford to ignore or minimize a medium that touches all levels of the sales funnel and all stages of the customer lifecycle. Effective social strategies reduce churn, spark word of mouth, create demand, and…

Featured Video: About Chicago Tribune Media Group

April 9, 2015

We’ve helped build businesses in the city and suburbs for more than 160 years. Our capabilities and integrated marketing opportunities will set you apart. Engage Chicagoland. Get Results.

Why Audience Matters When It Comes to Newspaper Circulars

April 9, 2015

For many years, retails have relied on the power of newspaper circulars to drive store traffic – and to produce results. However, as the economy continues to shift and marketing budgets continue to get placed under a microscope, many retails have experimented alternative solutions to circulars as a way to cut costs. The verdict? Newspapers…

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