News + Insights

We’ve highlighted some of the information that matters to our advertisers most. Check back often for the most recent scoops on industry trends, consumer insights, advertising opportunities and more.

LATEST POSTS

MediaWorks Launches National Advertising Consortium

June 15, 2015

Earlier this month, Tribune Publishing’s MediaWorks launched the MediaWorks Publisher Consortium, a resource for advertisers and media agencies to place print and digital campaigns in the top 30+ DMAs. The consortium includes Tribune brands including Chicago Tribune, Los Angeles Times, and San Diego Union-Tribune, as well as non-Tribune properties including The Philadelphia Inquirer, The Dallas…

Chicago Tribune Media Group Gives Back

June 12, 2015

Is your chamber of commerce looking to do some good in the community? As part of our commitment to fostering growth and goodwill in our local communities, Chicago Tribune Media Group has created a special “give back” program for our local chamber of commerce partners and their member businesses. Chicago Tribune Media Group will help develop…

Email Marketing Trends

May 27, 2015

E-Mail Marketing is a great way to reach the consumer close to their purchase decision and get them to take action.   In fact, email still has the highest ROI of any channel; returning $44.25 for every $1 spent in 2014 and 77% of consumers prefer to be communicated with by brands via e-mail. Key retail…

How Millennials Consume News

May 11, 2015

As marketers continually try to understand Millennials, one area that must not be overlooked is news content. Answering the question of how Millennials seek and consume news is what fueled the Media Insight Project; a collaboration between the American Press Institute and the AP-NORC Center for Public Affairs Research at the University of Chicago. The…

Mobile Advertising Trends

May 11, 2015

Spending on advertising on mobile devices will surpass what advertisers spend on the desktop Web late this year or early next year. A March 2015 report from eMarketer predicts the switchover will happen in 2016. This year will get close as mobile ad spending in the U.S., at least, will jump 50% to hit $28.7 billion, or 49%…

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