News + Insights

We’ve highlighted some of the information that matters to our advertisers most. Check back often for the most recent scoops on industry trends, consumer insights, advertising opportunities and more.

LATEST POSTS

Why Audience Matters When It Comes to Newspaper Circulars

April 9, 2015

For many years, retails have relied on the power of newspaper circulars to drive store traffic – and to produce results. However, as the economy continues to shift and marketing budgets continue to get placed under a microscope, many retails have experimented alternative solutions to circulars as a way to cut costs. The verdict? Newspapers…

Meeting the Growing Expectations of Hispanic Grocery Shoppers

April 9, 2015

Across the grocery industry, several key trends are becoming apparent. Shoppers are more time-starved, and are making several quick trips throughout the week as their schedules permit, often across several different stores. Busy schedules and declining brand loyalty are ultimately driving grocers to offer a proliferation of premium services. By beefing up their stores with…

Blue Sky Event: How to Tell Your Company’s Story

April 9, 2015

Join Brian Burkhart, CEO and founder of Chicago-based communication strategy firm SquarePlanet, for an event on how to uniquely share your company’s story and mission. Throughout the evening, Burkhart will share his key strategic concepts and facilitate several exercises about company storytelling principles. All attendees should come prepared to participate. This workshop is ideal for…

Chamber of Commerce Community Guides

April 6, 2015

Be part of your local Chamber of Commerce Community Guide. Align your brand with relevant information for new and long-term residents on local businesses as well as community and chamber events, clubs and organizations, city services, ways to contact elected officials and more. This marketing opportunity provides year-long targeted exposure for your local business in…

Event Video Recap: Greater Fort Lauderdale Warms Up Chicago

April 3, 2015

For the third consecutive year, Greater Fort Lauderdale partnered with Chicago Tribune Media Group to drive awareness for their Hello Sunny campaign in Chicago.  The campaign ran across our mass reach cross-media brands including digital, print, out of home, and broadcast.  They also utilized our event space in Pioneer Court for a creative, high-energy, interactive…

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