News + Insights

We’ve highlighted some of the information that matters to our advertisers most. Check back often for the most recent scoops on industry trends, consumer insights, advertising opportunities and more.


3 Reasons Why Boomers Embrace Technology

September 17, 2014

Boomers, the largest consumer segment of our time, are not only used to change – they are natural-born change makers. They have lived through and helped lead major advancements in technology – including the rise of personal computers, the internet, and mobile devices. Their influence and involvement in technology today is not only apparent –…

Quick Look: How Chicago’s Median Income Has Shifted

September 11, 2014

Comparing the median household income of current ZIP codes to pre-recession 2007 shows a shift to more inexpensive fringe neighborhoods. Areas with the most dramatic decrease in income are the North Shore, western Chicago, and near southwestern suburbs. Loop ZIP code 60604 decreased the most with a 64.7% decrease from $162,500 in 2007 to $80,949…

Higher Education Enrollment Trends for 2015

September 10, 2014

According to the 2012 Census, Illinois’ rate of higher education attainment is above the national average of 39.4%, however it’s important to note that the average student demographic profile is evolving. Degree-granting institutions must understand who their potential students are in order to leverage their continued success. The number of non-traditional college students age 25…

Why Your Business Should Care About Responsive Web Design

September 9, 2014

When thinking about how you and your customers are using technology today, perhaps the biggest shift is in the number of devices a typical consumer now uses, and how prevalent those devices are throughout their day.  From early morning and throughout their commute when they check their mobile phone, to throughout the workday when they…

The Mash MVP Bracket Sponsorship Opportunity

August 13, 2014

Position your brand in front of engaged teens! This fall The Mash will be seeking out Chicagoland’s choice for high school sports MVP. Engaged students will actively vote for and support their friends and peers in the race for Most Valuable Player. Sponsorship inclusion: Logo inclusion in promotional campaign: Minimum 6 half page print ads…