News + Insights

We’ve highlighted some of the information that matters to our advertisers most. Check back often for the most recent scoops on industry trends, consumer insights, advertising opportunities and more.

LATEST POSTS

Reaching Chicagoland Boomers

January 13, 2015

Adults born between 1946-1964, otherwise known as “Boomers”, make up nearly 45% of the US population and hold 70% of the nation’s disposable income. In Chicagoland, Boomers account for over 2.5 million of the DMA….which translates to a tremendous amount of buying-power. Chicago Tribune Media Group is offering two unique ways to reach and engage with Chicagoland’s active Boomer…

Sponsorship Opportunity: The Mash PROMathon

January 12, 2015

Reach Chicagoland teenagers during the most important time in high school: PROM! The Mash’s 7th Annual PROMathon engages readers through a multi-platform campaign, consisting of prom-focused issues of The Mash, online voting and content and social media engagement. Tie your brand to this campaign, receive high visibility and reach as this valuable audience plots all…

Featured Testimonial: Infiniti of Naperville

January 12, 2015

Steve Camp, General Manager at Infiniti of Naperville, talks about his experience working with Chicago Tribune Media Group.  

The Growth of Online Video Shouldn’t Be Overlooked

January 12, 2015

Most advertisers are aware of the power of online video. Not only does online video provide an engaging experience, it is also in-demand. In a report released last August from Business Insider Intelligence,  several key drivers for this rapid growth were examined. Growth highlights include: Online video ad revenue will reach nearly $5 billion in 2016, up…

3 Ways Digital is Impacting the Way Car Shoppers Buy

January 12, 2015

Nearly 1.4 million Chicagoland adults are looking to purchase a new or used car in the next year. The majority of car shoppers will complete extensive online research before making an offline purchase. In fact, according to eMarketer, auto shoppers spend three times longer researching online than they do at a dealership. As digital resources…

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