News + Insights

We’ve highlighted some of the information that matters to our advertisers most. Check back often for the most recent scoops on industry trends, consumer insights, advertising opportunities and more.

LATEST POSTS

Travel Planning: The Trend Towards Mobile Booking

May 7, 2015

Trends in travel planning and booking are shifting in the same direction as most commerce and retail products and services: from desktop to mobile.  Here are a few key points to examine in order to understand how the industry is changing. WHERE ARE TRAVELERS BOOKING? While desktop computers still reign over alternative channels to book…

New Opportunity: RedEye’s Small Business Section

May 6, 2015

RedEye’s new Small Business section is a weekly opportunity for small locally owned businesses to create awareness and build their brand. The section is designed to cater to the marketing and budget needs of entrepreneurs and small businesses looking to connect with local engaged consumers. With the state of the economy and unemployment rates stabilizing, small businesses have…

Featured Testimonial: Coldwell Banker Residential Brokerage

April 17, 2015

As a leading home seller in Chicagoland, Coldwell Banker Residential Brokerage is not just looking for one-time sales, but lifelong relationships with the community. For many years, Coldwell Banker Residential Brokerage has partnered with Chicago Tribune Media Group to implement results-driven, multi-platform marketing plans targeted to the Chicagoland market.  

Tribune Publishing Plans to Drive Revenue through Digital Marketing Services

April 13, 2015

According to Chicago Tribune reporter Robert Channick, Tribune Publishing has rebuilt its digital marketing team in order to drive revenue through digital marketing services. Industry veteran Dan Hickey has joined Tribune Publishing to lead these initiatives. Operating under the 435 Digital brand, Tribune’s Digital Marketing Services’ core offerings include web development, paid search and social…

Social Media: Best Practices for Businesses

April 10, 2015

Social media is the nexus of customer support, public relations, brand awareness, lead generation, and even product development. No company can afford to ignore or minimize a medium that touches all levels of the sales funnel and all stages of the customer lifecycle. Effective social strategies reduce churn, spark word of mouth, create demand, and…

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