Automotive Industry

Nearly 1.4 million Chicagoland adults plan to buy a new or used automobile in the next year. That encompasses nearly 20% of the Chicagoland population. In addition, over 70% of this audience is employed — making this an audience with buying power.

Chicagoland Auto Shoppers

  • Over 60% are male
  • $64,236 median household income
  • 37% are between the ages of 18-34

National Trends / Observations

  • Is there an app for that? More auto buyers are inquiring about easy-access solutions to auto-related information & services
  • Getting “real” with consumers: Hyundai launched a 10-city Uncensored Tour that featured a test-driving obstacle course, post-drive tent with music and coffee, and video-equipped cars that recorded consumer reactions


*Base: 1,376,715 Adults A18+ who plan to buy a new or used vehicle in the next year. Sources: Scarborough, Chicago R1, 2010; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.


Working with the Tribune and working with the creative part of the agency really help tie everything together. They come up with new ideas, new ways to advertise, new landing pages we can create to get more information so we can follow-up with our consumers and we can deliver a product that is more consistent every time. Steve Camp, General Manager - Infiniti of Naperville
Valley-Honda
“Cars.com is one of the largest online players in the auto industry and the best place to reach the car-buying audience and drive traffic to our store. We couldn't be happier with the customer service and results we receive from the Trib.” Don Davis, General Manager - Valley Honda
Moroch-(Midas)
“Chicago Tribune’s print and insert program allows Midas the flexibility to target tight geographies with a flexible product mix that includes Chicago Tribune subscribers and non-subscribers, RedEye and Fin de Semana.” Cary Dice, Account Director - Moroch
Gmotorcars
“For the Auto Show, Elevate Digital helped get our message across to thousands of auto enthusiasts for a minimal spend.” Joe Mok, General Manager - Gmotorcars
Camping-World
“The whole process was very easy and the exposure the TribLocal wrap got us was fantastic. We will definitely advertise with TribLocal again!” Amy Mokris, Marketing Account Manager - Camping World RV Sales

Connecting with the Automotive Industry

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Cars.com is the leading destination for online car shoppers.

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