Education Industry

Over 1 million Chicagoland adults took adult continuing education classes last year. The typical adult student has a household income of over $82K and is employed. This audience’s drive and commitment to furthering their career potential makes them valuable consumers.

  • Nearly 60% are female
  • Nearly 70% are age 35+
  • $82,280 median household income

National Trends / Observations

  • Going mobile: Learning is going wireless, with higher education providers offering classes or materials via smart phones, iPads, laptops, tablet PCs, iPads, personal media players, etc.
  • Flexibility is key: Flexible payment options, flexible schedules – today’s college students are use to freedom and expect options from higher education institutions.

Base:1,098,440 Adults A18+ who have participated in adult continuing education (past year). Sources: Scarborough, Chicago R1, 2010; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.


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