Over 1 million Chicagoland adults took adult continuing education classes last year. The typical adult student has a household income of over $82K and is employed. This audience’s drive and commitment to furthering their career potential makes them valuable consumers.
- Nearly 60% are female
- Nearly 70% are age 35+
- $82,280 median household income
National Trends / Observations
- Going mobile: Learning is going wireless, with higher education providers offering classes or materials via smart phones, iPads, laptops, tablet PCs, iPads, personal media players, etc.
- Flexibility is key: Flexible payment options, flexible schedules – today’s college students are use to freedom and expect options from higher education institutions.
Base:1,098,440 Adults A18+ who have participated in adult continuing education (past year). Sources: Scarborough, Chicago R1, 2010; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.
“Our attentive account executive offers responsive customer service as well as ingenuity and ideas using Tribune’s portfolio. She finds time to look out for me and my interests and has solved problems with me proactively. My stress is reduced after interacting with her.”John Eding, Associate Director of Communicaton - School of the Art Institute of Chicago