Chicagoland adults are active: Over 3 million attended a stage show, concert, art museum, bar or nightclub within the last month. As the 3rd largest city in the country, Chicago delivers a marketplace full of entertainment enthusiasts who are constantly looking for their next great adventure.
Chicagoland Entertainment Enthusiasts
- Over 30% are between the ages of 18-34
- $77,976 median household income
- Nearly 70% are employed full or part time
National Trends / Observations
- Computer crazy: Consumers head to their computers to be entertained by viral videos, music videos, and parodies from all different online origins.
- Pass the glasses: 3-D movies have become an accepted theater experience, with customers willing to pay more for 3-D movie tickets, and in-home 3-D experiences are also gaining momentum.
Base: 3,151,130 Adults who attended a stage show, concert, bar/night club, or art museum (past year). Sources: Scarborough, Chicago R1, 2010; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.
“The Tribune is a partner of the Goodman and works with us in ways that exceed our expectations. We do look at numbers very closely every day and we know that the Tribune works for us.”Lori Kleinerman, Marketing and PR Director – Goodman Theatre
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“Chicago Tribune Media Group is my go-to outlet for our high priority events and campaigns. Tribune continually provides the results we need and most often exceeds our expectations.”Melissa Thomfohrda, Director of Marketing - Raue Center for the Arts
“My experience working with Chicago Tribune Media Group has been a largely positive one. We’re a small business with a limited advertising budget, but our Tribune rep did a wonderful job maximizing our reach. We have experienced nearly double the business since we began working together and I expect that partnership to continue in the future.”Neil O'Callaghan, Producer - Thirsty Comedy
“The event was super successful and the AdMail drew a lot of attendees. The event had a GREAT turnout – we had over 200 people show up throughout the night.”Morgan Bennett, Marketing Manager - Burton Snowboards
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