Fashion Industry

Over 4 million Chicagoland adults have shopped at a department store in the past month. Nearly 60% of these shoppers are married and over 70% own their home. Not only that, these shoppers rely on social media to share and learn about shopping experiences and perceptions.

Chicagoland Fashion Enthusiasts

  • 41% are single
  • 70% are age 35+
  • $70,418 median household income

National Trends / Observations

  • Relationship building: Social media sites are virtually connecting designers and customers, allowing brands to build relationships and increase engagement.
  • Shopping for the happy: Consumers are looking for a shopping experience that is welcoming, pleasant and efficient.

Base: 4,270,130 Adults who have shopped at a major department store in the past month. Sources: Scarborough, Chicago R1, 2010; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.

We are extremely happy with the results of our Chicago Tribune Media Group marketing campaigns. Whether our annual raffle event, saying ‘Thank you’ to our volunteers and shoppers, or sales promotions throughout the year, Chicago Tribune Media Group provides the vehicles to effectively get our marketing message to our audience in our market areas. The Tribune designs quality advertisements with our objectives in mind. Coupled with my sales representative’s expertise in marketing and customer service, I cannot imagine a campaign without the Tribune! Joyce Athey, Store Director - Neat Repeats Resale
“In any advertising campaign attention to detail is important. With our Christmas flyers in need of distribution, I chose the Chicago Tribune because of my account representative. She is like a concierge, addressing all of our needs. We put all the details of our time sensitive material in her hands and it went off with great success!” Tony D'Ortenzio, Owner - Distinctive Gold Jewelry
“Briosa Boutique has been advertising with the Chicago Tribune since we first opened our doors. We are very pleased with the response we have achieved. Our Sales Rep is always there to answer questions and help guide us to the best advertising and budget option for us. Thanks, Chicago Tribune!” Gloria, Debbie, and Rae , Owners - Briosa Boutique
“The Chicago Tribune is an excellent media source for reaching our target audience and providing a ROI on our investment. Our rep is very knowledgeable and is always providing our business with information on latest trends in digital and print media.” Regina Verdico, Marketing Director - Deer Park Town Center
“RedEye has helped us generate strong sales during the Halloween season. We have a strong redemption rate for the coupons placed in our ads.” George Garcia, Owner - Fantasy Costumes
“PK Bennett Jewelers has been advertising in the Chicago Tribune for over 8 years now. We have been a staple and have found great success in the local guide section. Being somewhat new to the marketing world I found it extremely helpful and educational when my Account Executive comes out personally and works on our account. Several times she has even brought out experts from other fields of advertising such as Digital and Social Media to open new avenues for my marketing dollar. With new brands and opportunities coming, we are looking forward to the 2013 retail season.” Richard Bennett, Co/Owner - PK Bennett Jewelers
“The Kagan Family has considered the Chicago Tribune a major part of our marketing program for over 35 years, first with Smart Jewelers and now with our new company. We feel very fortunate to have a sales rep that does an amazing job with wonderful follow through. Not to mention, she has some very tough shoes to follow as we have always had such a great staff that has taken care of us. With the variety of products and their far reaching impact, it is certainly a great place for us to spend our precious and limited dollars to advertise.” Jordan Kagan, Owner - Kagan & Company, Northbrook
“We have been advertising with the Chicago Tribune for over 15 years. Thanks to our sales representative we are informed of new advertising opportunities that would work for us. We have found the Chicago Tribune is the best way to communicate to our customers.” David Sugg, Manager - Shirise

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