70% of Chicagoland adults have been to the hospital in the past three years. Yet consumers are now looking beyond traditional medications and visits, seeking holistic cures with more frequency for a variety of ailments.
Chicagoland Healthcare Consumers
- Median age is 44
- 44% have children in the household
- Nearly 19% are Hispanic
National Trends / Observations
- How do you spell f-l-u?: Consumers are utilizing online resources to look up health information.
- Sick of doctors: Rather than heading to the doctor, patients are visiting retail clinics in pharmacy stores for minor ailments.
Base: 5,049,884 Adults A18+ who went to the hospital in the past 3 years. Sources: Scarborough, Chicago R1, 2010; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.
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“Cosmetic Smiles Dentistry and the Chicago Tribune have enjoyed a long time partnership over the years. Advertising in the Tribune has helped spread the word about the state-of-the-art services that our practice provides. They bring new clients to our practice on a consistent basis.”Dr. Ron Schefdore, D.M.D., Owner - Cosmetic Smiles and General Dentistry
“Chicago Tribune Media Group: outstanding, energetic and professional. It’s always a pleasure to work with them. Their help has been a great asset to OAK Orthopedics.”Mark Sutton, Director of Practice Development - OAK Orthopedics
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