Healthcare Industry

70% of Chicagoland adults have been to the hospital in the past three years. Yet consumers are now looking beyond traditional medications and visits, seeking holistic cures with more frequency for a variety of ailments.

Chicagoland Healthcare Consumers

  • Median age is 44
  • 44% have children in the household
  • Nearly 19% are Hispanic

National Trends / Observations

  • How do you spell f-l-u?: Consumers are utilizing online resources to look up health information.
  • Sick of doctors: Rather than heading to the doctor, patients are visiting retail clinics in pharmacy stores for minor ailments.

Base: 5,049,884 Adults A18+ who went to the hospital in the past 3 years. Sources: Scarborough, Chicago R1, 2010; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.

The 435 Digital team worked with us to develop a complex and very functional website and Facebook pages. The continuing SEO and social media support helps us to get great website exposure while allowing me to spend my time seeing patients rather than managing a website.  435 Digital does so much that I could not do on my own and draws from a number of experts whose collective knowledge is extremely valuable to us. Stephen F. Daugherty, MD, FACS, RVT, RPhS Medical Director - VeinCare Centers of Tennessee
Smiles-on-6th
“Our “Smiles” campaign gave us many customers by advertising in TribLocal and Triblocal.com.” Erin Ulrich, Owner/Manager - Smiles on 6th
Varicose-Solutions
“Over the past two years we have successfully used EZ Targets, targeting the general market through RedEye, and the Hispanic Market with Hoy Newspaper. We love the fact that we can geo target by zip code and reach our desired market.” Valerie Mirea, Media Buyer - Varicose Vein Solutions
Cosmetic-Smile
“Cosmetic Smiles Dentistry and the Chicago Tribune have enjoyed a long time partnership over the years. Advertising in the Tribune has helped spread the word about the state-of-the-art services that our practice provides. They bring new clients to our practice on a consistent basis.” Dr. Ron Schefdore, D.M.D., Owner - Cosmetic Smiles and General Dentistry
Oak-Ortho
“Chicago Tribune Media Group: outstanding, energetic and professional. It’s always a pleasure to work with them. Their help has been a great asset to OAK Orthopedics.” Mark Sutton, Director of Practice Development - OAK Orthopedics
Women's-Workout
“It’s interesting how we have seen a spike the day of a RedEye ad, but especially the day after the ad comes out. I was thinking maybe this is because people grab the RedEye and read it on their way home, see the ad and then come in the next day. But either way, there seems to be results.” Jamie Revell, Director of Marketing - Women's Workout & Fitness
Advanced-Vein
“We have been advertising with the Chicago Tribune for almost a year now and are very happy with the responses we get. We noticed our clients are more comfortable using our services as they see us advertising in such a reputable publication. It also helped our clinic website become more visible in the local community. Our sales representative is very helpful. She keeps in contact with us regularly and posts advertisement follow ups. She does her best to give us the best deal available. We are very happy with our services from the Tribune.” Dr. Hussam Almasri, Owner - Advanced Vein Specialists
USA-Vein
“Tribune has lots of opportunities for its advertisers to reach consumers. We feel very lucky to have our current sales representative for Chicago Tribune. She always keeps us aware about all upcoming opportunities and works to get us as much exposure as possible and best possible deals.” Nataliya Luneva, Marketing Manager - USA Vein Clinics

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