Real Estate Industry
Over 200,000 Chicagoland adults plan on buying a home/condo in the next twelve months. But with home inventory far outstripping demand, it’s a buyer’s market, with strong competition vying for their dollars. Meanwhile, current homeowners face continued challenges to hold on to what they have.
Chicagoland Home Buyers
- $60, 560 median household income
- Median age is 30
- 34% are Hispanic
National Trends / Observations
- Pass it on: “Hand-me-down” homes are becoming more prevalent as elderly parents are transitioning into assisted living.
- For emergencies only: Increased uncertainty with today’s housing market negatively impacts all industries, as consumers save money so they ready for any economic surprises.
Base: 203,280 Adults A18+ plan to buy a primary new or primary existing or secondary home. Sources: Scarborough, Chicago R1, 2010; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.
“Real Estate marketing has completely changed – completely shifted over the past five years. Chicago Tribune Media Group has helped us focus and broaden all at the same time.”Chris Haran, Director of Strategic Planning and Initiatives – Coldwell Banker Residential Brokerage
“When it was time for me to assess my ROI, my Chicago Tribune rep offered to run an additional audit on all of my sales across my portfolio in 2012. Her team helped me balance my on-site data reports so I could make an informed advertising decision for 2013.”Greg Guttman, Director of Marketing and Leasing - MAC Property Management
“Chicago Tribune Media Group is an integral part of our annual advertising and promotional strategy because of their breadth of media outlets and advanced segmentation metrics, both in print and online. Our rep is great to work with, always keeps us up to date on their latest offerings, and can be reached at any time.”Moira Harat, Marketing Manager - Baird & Warner
“The Tribune remains a big part of our media mix. We feel the exposure in print and online are hard to beat in this market. Our long standing relationship with the Tribune is due to unmatched service, support and results. We love our sales rep!”Tammy McEwen, Business Development Marketing Manager - Jameson Realty
“I have only been advertising with the Tribune for a few months but in that time I feel my brand awareness has grown immensely. My account rep is always keeping me updated on how my ads are doing. I feel the Tribune does a great job for keeping my business exposed to the Chicago market.”Matt Laricy, Managing Broker/Partner - Americorp Real Estate
“We decided to use the EZ Target during our most recent lease-up in the northern suburbs of Chicago. The insert program was a terrific substitute for direct mail, which can be expensive and produce little response. Our rep for Tribune/Apartments.com advised us on an effective geographical area and discussed a design concept for the inserts. After agreeing on a date for placement, we had a draft design back within a week and were able to finalize art quickly. For about one-third the price of a direct mail campaign, we distributed about 28,000 inserts and ordered an overrun of about 1,000 to give away at the property and at community events. The inserts continue to “come back to us…” – people had saved them and they were an effective way to generate awareness in the apartment community.”Steve Matre, Director - Banner
“As part of our Charitable Foundation, Coldwell Banker Residential Brokerage is proud to partner with the Ronald McDonald House. We are especially thrilled to see all of the excitement and fun that the guests have at the downtown location when they use the Photo Kiosk to share and send photos to friends and loved ones. The Kiosk has brought many smiles to those who need them, and we couldn’t be happier with how that helps our community.”Chris Haran, Director of Strategic Planning and Initiatives - Coldwell Banker Residential Brokerage
“Rick Levin & Associates, Inc. has been advertising in the Tribune for well over 20 years. We advertise all kinds of auctions including real estate and personal property. We have found that the Tribune is a great way to reach our marketplace and our sales representative is always ready to assist us in our marketing endeavors.”Rick Levin, Owner - Rick Levin & Associates, Inc.
“The Chicago Tribune plays an integral part in our print media program by providing the extensive reach that we need to promote our properties to potential buyers in the Western suburbs. When considering the price that it takes to get our message to its wide and affluent readership, there is nothing in the marketplace that even comes close to being comparable.”Frank Turk, Marketing Director - Coldwell Banker Honig-Bell
“We have nothing but good things to say about our experience with the Chicago Tribune. Our account executive is always very helpful and quick to respond to questions. He helps us find advertising solutions that stretch our dollars even when budgets are tight. Our display ads in conjunction with the press releases that we publish through the Tribune have brought us great results!”Ember Ferrantino, Marketing Manager - Wilcox Development