Travel Industry

Chicagoland is an area on the move. In fact 40% of Chicagoland adults have taken at least two domestic trips in the last year, or two international trips in the last three years. Travelers are part of high-income households, with jobs and homes. But even with discretionary income, they are frustrated at increased rising fees and are constantly looking for great deals.

Chicagoland Travel Enthusiasts

  • 71% are age 35+
  • $87,110 median household income
  • 58% are married

National Trends / Observations

  • Going home: Many consumers are opting for “staycations” taking advantage of tourist opportunities and attractions closer to home.
  • Check this out: Popular travel brands are looking to connect with the consumer in air terminals, such as Amazon store fronts or brick and mortar stores.

Base: 2,913,946 Adults A18+ who have taken 2 or more flights (internationally past 3 years or domestic past year). Sources: Scarborough, Chicago R1, 2010; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.

435 Digital has been a great partner in expanding our SEM activities and further developing our US Web site. They are knowledgeable, easy to work with, and bring a fresh perspective to our strategy. They quickly learned the intricacies of our business, and I would recommend them for any company looking to increase their digital marketing activities. Miranda Taft, Vice President, Marketing - Air Partner
“On behalf of Starmark, I would like to express our sincerest thanks to our partners at Chicago Tribune Media Group and Tribune Events Group. Your media team understood our media objectives and was able to put together a completely integrated program that allowed us to create the blitz we wanted – within budget. The level of service was exceptional. Thank you for helping our client, Greater Fort Lauderdale CVB, leave a permanent sunny thumbprint in Chicago. We love Chicago and we will be back.” Lisa Hoffman-Linero, VP Account Services - Starmark
“I scheduled an E-mail with my rep to target our top markets for a winter promotion. We sent out 150,000 targeted E-mails and within 4 days we had over 85 room reservations.” Marc Anderson, Marketing Director - Peninsula Hotel
“Working with many large publishing houses, we find “the difference” at Chicago Tribune Media Group. A personal contact, support for upcoming campaigns, fast and efficient communication – this is what helps to find the right target audience and the right way to promote our product. Results show that our contacts know their job – so we can count on the best consulting services at any time. Also, they share new revenue increasing ideas and help ensure that prospects see and understand our product at its best!” Regine Johnson, Marketing Director - American European Travel

Connecting with the Travel Industry


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