Automotive News News & Insights

Local Media Spending: Automotive

March 27, 2015

Automotive is the second-largest advertising category in the US at $45.5 billion, reported by Borrell Associates. This year, car sales have risen and auto advertising dollars are up 17% and for the first time, over half of the automotive ad budget will be spent on digital media. Here’s a look at how local automotive media spending…

Featured Testimonial: Infiniti of Naperville

January 12, 2015

Steve Camp, General Manager at Infiniti of Naperville, talks about his experience working with Chicago Tribune Media Group.  

3 Ways Digital is Impacting the Way Car Shoppers Buy

January 12, 2015

Nearly 1.4 million Chicagoland adults are looking to purchase a new or used car in the next year. The majority of car shoppers will complete extensive online research before making an offline purchase. In fact, according to eMarketer, auto shoppers spend three times longer researching online than they do at a dealership. As digital resources…

Tribune Auto Team Partners with Dealer Inspire

June 17, 2014

In addition to providing local auto dealerships around Chicagoland with superior media solutions and services, Chicago Tribune Media Group is now offering innovative website solutions through a new partnership with Dealer Inspire. Based in Naperville, Dealer Inspire has emerged as an industry leader when it comes to building innovative websites and combining the latest SEO and…