Chicago Tribune Media Group Creative Campaigns News & Insights

Event Video Recap: Greater Fort Lauderdale Warms Up Chicago

April 3, 2015

For the third consecutive year, Greater Fort Lauderdale partnered with Chicago Tribune Media Group to drive awareness for their Hello Sunny campaign in Chicago.  The campaign ran across our mass reach cross-media brands including digital, print, out of home, and broadcast.  They also utilized our event space in Pioneer Court for a creative, high-energy, interactive…

Building a Bigger Audience on Thanksgiving

November 22, 2013

Everyone knows that Thanksgiving is a time for feasting…on newspaper ads that is. So, what is being done to continually make the Thanksgiving day paper such a must-have annual issue? At Chicago Tribune Media Group the planning never stops. This year, that hard work will culminate with a multi-channel campaign to drive single copy sales…

Printers Row Lit Fest

A cherished three-decade old festival achieves its greatest success.

January 18, 2013

Campaign Goal(s): For twenty-eight years, Printers Row Lit Fest has attracted authors, booksellers, and book lovers from across the nation. 2012′s goal: make it the best year yet. Primary Target: Highly engaged Chicagoans who love literature, authors, and culture. Creative Strategy: Create a graphic theme and tonality that stood apart from previous years but connected…

Printers Row Journal

Chicago’s most comprehensive book coverage, including journal and membership.

January 18, 2013

Campaign Goal(s): When Printers Row Journal was introduced as a paid subscription available to Chicago Tribune subscribers, initial results were promising, but then went flat. New pricing tiers were created to expand interest, and a new campaign was needed to bring attention to the new options and to attract new prospects. Primary Target: Book lovers…

Chicago Tribune Charities - A McCormick Foundation - 100 million logo

An esteemed charity reaches an impressive milestone.

January 18, 2013

Campaign Goal(s): best way to lose weight for men Chicago Tribune Charities, a McCormick Foundation Fund, wished to announce a significant milestone: $100 million in grants given since the charity’s founding. Primary Target: High household income, baby boomer and older, white collar, college-educated Creative Strategy: Create a celebratory logo and tone to capture the joy…