Consumer Insights News & Insights

Meeting the Growing Expectations of Hispanic Grocery Shoppers

April 9, 2015

Across the grocery industry, several key trends are becoming apparent. Shoppers are more time-starved, and are making several quick trips throughout the week as their schedules permit, often across several different stores. Busy schedules and declining brand loyalty are ultimately driving grocers to offer a proliferation of premium services. By beefing up their stores with…

Local Media Spending: Automotive

March 27, 2015

Automotive is the second-largest advertising category in the US at $45.5 billion, reported by Borrell Associates. This year, car sales have risen and auto advertising dollars are up 17% and for the first time, over half of the automotive ad budget will be spent on digital media. Here’s a look at how local automotive media spending…

Move Over Millennials: Generation Z Is Up-and-Coming

March 16, 2015

Much of the talk in 2015 about advertising audiences is centering around Millennials: the hip, tech-savvy, 18-to-34 year-old segment that seems to be altering the media landscape completely.  This buzz is well-deserved, as this generation is more centered on technology, non-traditional media, and a changed mentality than any other generation before.  But while this continues…

Local Media Spending Forecast: Healthcare

March 13, 2015

Changes in the American healthcare system are affected by significant regulatory, economic, technological and political factors.  In order to understand how these changes impact Chicagoland’s landscape, we examine three trends that will ultimately influence the way key players in the healthcare industry choose to reach consumers through advertising. Hospital Consolidation It is predicted that nearly…

3 Ways Digital is Impacting the Way Car Shoppers Buy

January 12, 2015

Nearly 1.4 million Chicagoland adults are looking to purchase a new or used car in the next year. The majority of car shoppers will complete extensive online research before making an offline purchase. In fact, according to eMarketer, auto shoppers spend three times longer researching online than they do at a dealership. As digital resources…