Consumer Insights News & Insights

Audience Outlook: Connecting with Millennials in 2015

December 17, 2014

There are 74.3 million millennials in the US, representing a combined purchasing power of $170 billion and a key segment for businesses. These young consumers further have unique spending priorities and expectations from the brands they interact with. For example, in the US, 18% of 19-36 year olds go out of their way to buy…

Building Healthy Relationships with Health Conscious Consumers in 2015

December 15, 2014

As we approach the New Year, it’s time to set some resolutions. Committing to a renewed healthy lifestyle is often at the top of many people’s lists. We all consider ways to improve our diet, exercise more, and think consciously about our overall wellness. This is a perfect time for marketers to help consumers manage…

How Millennials Are Impacting the Grocery Industry

November 17, 2014

Before we get ahead of ourselves worrying about holiday sales, we actually have to get through Thanksgiving. Nowhere is that more important than in the grocery business. As consumer behaviors change, grocery stores continually need to adapt in order to serve their customers and maintain market share. As with most retailers, grocery stores are becoming…

3 Reasons Why Boomers Embrace Technology

September 17, 2014

Boomers, the largest consumer segment of our time, are not only used to change – they are natural-born change makers. They have lived through and helped lead major advancements in technology – including the rise of personal computers, the internet, and mobile devices. Their influence and involvement in technology today is not only apparent –…

Quick Look: How Chicago’s Median Income Has Shifted

September 11, 2014

Comparing the median household income of current ZIP codes to pre-recession 2007 shows a shift to more inexpensive fringe neighborhoods. Areas with the most dramatic decrease in income are the North Shore, western Chicago, and near southwestern suburbs. Loop ZIP code 60604 decreased the most with a 64.7% decrease from $162,500 in 2007 to $80,949…