Consumer Insights News & Insights

Home Buying Generational Trends

June 15, 2015

Making a purchase on a home involves a series of many tasks. The buying process differs among buyers by factors such as age, financial situation, life stage, occupation and other reasons for moving to a new home. Millennials currently represent the largest share of recent home buyers, according to the National Association of Realtors. Here’s…

Millennials and the Snacking Revolution

June 15, 2015

As is the case across the retail landscape, Millennials are beginning to influence shopping behavior in the food and grocery industry. While they still don’t have the buying power of their parents’ generation, they are forcing grocers take notice. This has led to several trends emerging in the industry, and these trends were the focus…

How Millennials Consume News

May 11, 2015

As marketers continually try to understand Millennials, one area that must not be overlooked is news content. Answering the question of how Millennials seek and consume news is what fueled the Media Insight Project; a collaboration between the American Press Institute and the AP-NORC Center for Public Affairs Research at the University of Chicago. The…

Travel Planning: The Trend Towards Mobile Booking

May 7, 2015

Trends in travel planning and booking are shifting in the same direction as most commerce and retail products and services: from desktop to mobile.  Here are a few key points to examine in order to understand how the industry is changing. WHERE ARE TRAVELERS BOOKING? While desktop computers still reign over alternative channels to book…

New Opportunity: RedEye’s Small Business Section

May 6, 2015

RedEye’s new Small Business section is a weekly opportunity for small locally owned businesses to create awareness and build their brand. The section is designed to cater to the marketing and budget needs of entrepreneurs and small businesses looking to connect with local engaged consumers. With the state of the economy and unemployment rates stabilizing, small businesses have…