Consumer Insights News & Insights

Traditional Media is a Powerful and Trusted News Source

August 12, 2015

Traditional media outlets remain highly significant and influential in the marketing world. According to a new Ogilvy PR study, traditional media dominates as the most trusted news source. Earned media has the strongest influence on purchasing decisions and business outcomes. Social media changed the landscape of communication, but did not eliminate the importance of traditional…

Do You Know Who Your Audience Is?

July 10, 2015

How well do you really know your audience? Do you understand their lifestyle, buying behaviors, motivators, and priorities? In order to build stronger relationships with customers, businesses must look beyond traditional traits such as age, gender, and marital status to uncover a less obvious cast of characters that have the potential to engage with a…

Home Buying Generational Trends

June 15, 2015

Making a purchase on a home involves a series of many tasks. The buying process differs among buyers by factors such as age, financial situation, life stage, occupation and other reasons for moving to a new home. Millennials currently represent the largest share of recent home buyers, according to the National Association of Realtors. Here’s…

Millennials and the Snacking Revolution

June 15, 2015

As is the case across the retail landscape, Millennials are beginning to influence shopping behavior in the food and grocery industry. While they still don’t have the buying power of their parents’ generation, they are forcing grocers take notice. This has led to several trends emerging in the industry, and these trends were the focus…

How Millennials Consume News

May 11, 2015

As marketers continually try to understand Millennials, one area that must not be overlooked is news content. Answering the question of how Millennials seek and consume news is what fueled the Media Insight Project; a collaboration between the American Press Institute and the AP-NORC Center for Public Affairs Research at the University of Chicago. The…