Consumer Insights News & Insights

3 Ways Digital is Impacting the Way Car Shoppers Buy

January 12, 2015

Nearly 1.4 million Chicagoland adults are looking to purchase a new or used car in the next year. The majority of car shoppers will complete extensive online research before making an offline purchase. In fact, according to eMarketer, auto shoppers spend three times longer researching online than they do at a dealership. As digital resources…

Audience Outlook: Connecting with Millennials in 2015

December 17, 2014

There are 74.3 million millennials in the US, representing a combined purchasing power of $170 billion and a key segment for businesses. These young consumers further have unique spending priorities and expectations from the brands they interact with. For example, in the US, 18% of 19-36 year olds go out of their way to buy…

Building Healthy Relationships with Health Conscious Consumers in 2015

December 15, 2014

As we approach the New Year, it’s time to set some resolutions. Committing to a renewed healthy lifestyle is often at the top of many people’s lists. We all consider ways to improve our diet, exercise more, and think consciously about our overall wellness. This is a perfect time for marketers to help consumers manage…

How Millennials Are Impacting the Grocery Industry

November 17, 2014

Before we get ahead of ourselves worrying about holiday sales, we actually have to get through Thanksgiving. Nowhere is that more important than in the grocery business. As consumer behaviors change, grocery stores continually need to adapt in order to serve their customers and maintain market share. As with most retailers, grocery stores are becoming…

3 Reasons Why Boomers Embrace Technology

September 17, 2014

Boomers, the largest consumer segment of our time, are not only used to change – they are natural-born change makers. They have lived through and helped lead major advancements in technology – including the rise of personal computers, the internet, and mobile devices. Their influence and involvement in technology today is not only apparent –…