Consumer Insights News & Insights

How Millennials Consume News

May 11, 2015

As marketers continually try to understand Millennials, one area that must not be overlooked is news content. Answering the question of how Millennials seek and consume news is what fueled the Media Insight Project; a collaboration between the American Press Institute and the AP-NORC Center for Public Affairs Research at the University of Chicago. The…

Travel Planning: The Trend Towards Mobile Booking

May 7, 2015

Trends in travel planning and booking are shifting in the same direction as most commerce and retail products and services: from desktop to mobile.  Here are a few key points to examine in order to understand how the industry is changing. WHERE ARE TRAVELERS BOOKING? While desktop computers still reign over alternative channels to book…

New Opportunity: RedEye’s Small Business Section

May 6, 2015

RedEye’s new Small Business section is a weekly opportunity for small locally owned businesses to create awareness and build their brand. The section is designed to cater to the marketing and budget needs of entrepreneurs and small businesses looking to connect with local engaged consumers. With the state of the economy and unemployment rates stabilizing, small businesses have…

Meeting the Growing Expectations of Hispanic Grocery Shoppers

April 9, 2015

Across the grocery industry, several key trends are becoming apparent. Shoppers are more time-starved, and are making several quick trips throughout the week as their schedules permit, often across several different stores. Busy schedules and declining brand loyalty are ultimately driving grocers to offer a proliferation of premium services. By beefing up their stores with…

Local Media Spending: Automotive

March 27, 2015

Automotive is the second-largest advertising category in the US at $45.5 billion, reported by Borrell Associates. This year, car sales have risen and auto advertising dollars are up 17% and for the first time, over half of the automotive ad budget will be spent on digital media. Here’s a look at how local automotive media spending…