Consumer Insights News & Insights

Why Generation X is Important

October 21, 2015

Generation X is the generation that resides between two of the most influential consumer segments of this day and age, Millennials and Boomers. Because of this placement, Generation X has often been referred to as the “neglected” or the “stuck-in-the-middle” segment. However, the adults that make up Generation X (those born between the early 1960’s…

Holiday Shopping is Alive and Well

September 22, 2015

The football season has kicked off and the leaves are starting to turn. That’s right, fall is upon us. Unfortunately autumn’s beauty is fleeting, and soon we’ll be faced with the eternal darkness of winter. The good news is the holidays are right around the corner, and if you’re a retailer your holiday season probably…

Online Retailers Are Setting Up Shop in Chicago

September 17, 2015

Online shopping is more convenient than ever. If Amazon can deliver an order in only an hour, why would we bother walking or driving to a store? Successful first generation online retailers including Warby Parker, Bonobos, Tie Bar, Birchbox, Gilt Group, BaubleBar, NastyGal, and JustFab, to name a few, have all benefited from operating with…

Traditional Media is a Powerful and Trusted News Source

August 12, 2015

Traditional media outlets remain highly significant and influential in the marketing world. According to a new Ogilvy PR study, traditional media dominates as the most trusted news source. Earned media has the strongest influence on purchasing decisions and business outcomes. Social media changed the landscape of communication, but did not eliminate the importance of traditional…

Do You Know Who Your Audience Is?

July 10, 2015

How well do you really know your audience? Do you understand their lifestyle, buying behaviors, motivators, and priorities? In order to build stronger relationships with customers, businesses must look beyond traditional traits such as age, gender, and marital status to uncover a less obvious cast of characters that have the potential to engage with a…