Marketing Tips News & Insights

Local Media Spending: Automotive

March 27, 2015

Automotive is the second-largest advertising category in the US at $45.5 billion, reported by Borrell Associates. This year, car sales have risen and auto advertising dollars are up 17% and for the first time, over half of the automotive ad budget will be spent on digital media. Here’s a look at how local automotive media spending…

Online Video Trends and Insights

March 20, 2015

Online video has many advantages in the digital world of advertising. With effective messaging, video offers format flexibility and greater targeting to reach and engage an audience. Video can focus on content and storytelling, or pure advertising and branding. Audience engagement metrics are vital for marketers to measure creative engagement and action unique to the…

Local Media Spending Forecast: Healthcare

March 13, 2015

Changes in the American healthcare system are affected by significant regulatory, economic, technological and political factors.  In order to understand how these changes impact Chicagoland’s landscape, we examine three trends that will ultimately influence the way key players in the healthcare industry choose to reach consumers through advertising. Hospital Consolidation It is predicted that nearly…

Featured Testimonial: Frankfort Historic Business Association

February 17, 2015

Rachel Gilmore, Marketing and PR Coordinator at the Frankfort Historic Business Association, talks about her experience working with Chicago Tribune Media Group.

The Growth of Online Video Shouldn’t Be Overlooked

January 12, 2015

Most advertisers are aware of the power of online video. Not only does online video provide an engaging experience, it is also in-demand. In a report released last August from Business Insider Intelligence,  several key drivers for this rapid growth were examined. Growth highlights include: Online video ad revenue will reach nearly $5 billion in 2016, up…