Marketing Tips News & Insights

The Growth of Online Video Shouldn’t Be Overlooked

January 12, 2015

Most advertisers are aware of the power of online video. Not only does online video provide an engaging experience, it is also in-demand. In a report released last August from Business Insider Intelligence,  several key drivers for this rapid growth were examined. Growth highlights include: Online video ad revenue will reach nearly $5 billion in 2016, up…

3 Ways Digital is Impacting the Way Car Shoppers Buy

January 12, 2015

Nearly 1.4 million Chicagoland adults are looking to purchase a new or used car in the next year. The majority of car shoppers will complete extensive online research before making an offline purchase. In fact, according to eMarketer, auto shoppers spend three times longer researching online than they do at a dealership. As digital resources…

Building Healthy Relationships with Health Conscious Consumers in 2015

December 15, 2014

As we approach the New Year, it’s time to set some resolutions. Committing to a renewed healthy lifestyle is often at the top of many people’s lists. We all consider ways to improve our diet, exercise more, and think consciously about our overall wellness. This is a perfect time for marketers to help consumers manage…

Optimizing Your Business’ Website for Search

November 17, 2014

The way consumers look for information and ultimately make purchase decisions has drastically changed through the years, and perhaps the greatest catalyst to this change has been the role of search engines and how they have influenced consumer behavior.  In fact, nearly all consumers leverage online media to shop locally (97%), and it influences their…

Higher Education Enrollment Trends for 2015

September 10, 2014

According to the 2012 Census, Illinois’ rate of higher education attainment is above the national average of 39.4%, however it’s important to note that the average student demographic profile is evolving. Degree-granting institutions must understand who their potential students are in order to leverage their continued success. The number of non-traditional college students age 25…

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