Marketing Tips News & Insights

What is Omni-Channel Marketing?

October 20, 2015

Consumers are no longer only engaging with a brand through a single interaction. As consumers, we transition our attention between devices countless times in a day, encountering messages and advertisements everywhere we look. In fact, Media Dynamics Inc. conducted a study that concluded an average adult was exposed to over 5,000 advertisements and brand exposures…

Traditional Media is a Powerful and Trusted News Source

August 12, 2015

Traditional media outlets remain highly significant and influential in the marketing world. According to a new Ogilvy PR study, traditional media dominates as the most trusted news source. Earned media has the strongest influence on purchasing decisions and business outcomes. Social media changed the landscape of communication, but did not eliminate the importance of traditional…

3 Ways to Jump-Start Your Digital Strategy

August 11, 2015

We’ve consulted with one of our top digital experts for advice on how you can do more in the digital space. Why? Because for most small business owners, juggling all of the demands isn’t just a full-time job – it’s a way of life. So finding the time to keep abreast of the latest advertising…

Do You Know Who Your Audience Is?

July 10, 2015

How well do you really know your audience? Do you understand their lifestyle, buying behaviors, motivators, and priorities? In order to build stronger relationships with customers, businesses must look beyond traditional traits such as age, gender, and marital status to uncover a less obvious cast of characters that have the potential to engage with a…

Email Marketing Trends

May 27, 2015

E-Mail Marketing is a great way to reach the consumer close to their purchase decision and get them to take action.   In fact, email still has the highest ROI of any channel; returning $44.25 for every $1 spent in 2014 and 77% of consumers prefer to be communicated with by brands via e-mail. Key retail…