Marketing Tips News & Insights

Optimizing Your Business’ Website for Search

November 17, 2014

The way consumers look for information and ultimately make purchase decisions has drastically changed through the years, and perhaps the greatest catalyst to this change has been the role of search engines and how they have influenced consumer behavior.  In fact, nearly all consumers leverage online media to shop locally (97%), and it influences their…

Higher Education Enrollment Trends for 2015

September 10, 2014

According to the 2012 Census, Illinois’ rate of higher education attainment is above the national average of 39.4%, however it’s important to note that the average student demographic profile is evolving. Degree-granting institutions must understand who their potential students are in order to leverage their continued success. The number of non-traditional college students age 25…

Why Your Business Should Care About Responsive Web Design

September 9, 2014

When thinking about how you and your customers are using technology today, perhaps the biggest shift is in the number of devices a typical consumer now uses, and how prevalent those devices are throughout their day.  From early morning and throughout their commute when they check their mobile phone, to throughout the workday when they…

Voters are Turning Away from Television

August 7, 2014

They’re back. The political ads that seem to take over television screens in an election year are back in full force. While 2014 is only a mid-term election year, there are more than enough seats up for grabs to fill the airwaves well into the fall. If broadcast television is the bread and butter of…

Digitized Print Ads Enhance and Extend the Life of Your Message

August 1, 2014

Every day, more and more people are turning to search engines to help them find local products and services. In fact, 81% of consumers search online first before buying local products or services. And, more than 60% of consumers start by visiting a search engine when making a major purchase. As customers continue to use…

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