White Papers News & Insights

Getting People Into the Store

December 13, 2013

If you ask local retailers to list a few of their primary marketing goals, of course you’ll hear “drive store traffic.” Even with new digital and mobile shopping channels, retailers still rely heavily on in-store sales. But unfortunately, in-store shopping no longer automatically translates to in-store sales. Much has been made of the impact of…

The Future of Insert Distribution and What It Means for Advertisers

October 1, 2013

Tribune Media Group partnered with Radius Global Research to analyze the effectiveness of advertising inserts across multiple channels. Relevant to retailers of every size, this white paper uncovers key consumer engagement findings and profiles interaction beyond traditional print media strategies.