North / North Shore Geography

The North and North Shore are home to more than half a million affluent Chicago suburbanites. With high household incomes, they have money to spend and save, yet still appreciate a deal. They stay connected to their communities and their many attractive comforts, but still take advantage of the bustling inner city from restaurants to art and cultural events.

Market Quick Facts

  • Seek art & culture
  • Frequent the city
  • Vacation at least twice a year
  • High likelihood to participate in online investing or stock trading

Sources: Scarborough Research, Chicago 2012 R2, Base: 961,168 Adults A18+ in North/Northshore; US Census Bureau; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.

The Tribune continues to offer innovative and affordable advertising products which get great results. Further, the staff at Tribune are exceptionally professional and strive to provide exceptional customer service. Brenda Sorensen, Marketing Coordinator - Gurnee Park District
“The Chicago Tribune is an excellent media source for reaching our target audience and providing a ROI on our investment. Our rep is very knowledgeable and is always providing our business with information on latest trends in digital and print media.” Regina Verdico, Marketing Director - Deer Park Town Center
“PK Bennett Jewelers has been advertising in the Chicago Tribune for over 8 years now. We have been a staple and have found great success in the local guide section. Being somewhat new to the marketing world I found it extremely helpful and educational when my Account Executive comes out personally and works on our account. Several times she has even brought out experts from other fields of advertising such as Digital and Social Media to open new avenues for my marketing dollar. With new brands and opportunities coming, we are looking forward to the 2013 retail season.” Richard Bennett, Co/Owner - PK Bennett Jewelers
“We decided to use the EZ Target during our most recent lease-up in the northern suburbs of Chicago. The insert program was a terrific substitute for direct mail, which can be expensive and produce little response. Our rep for Tribune/ advised us on an effective geographical area and discussed a design concept for the inserts. After agreeing on a date for placement, we had a draft design back within a week and were able to finalize art quickly. For about one-third the price of a direct mail campaign, we distributed about 28,000 inserts and ordered an overrun of about 1,000 to give away at the property and at community events. The inserts continue to “come back to us…” – people had saved them and they were an effective way to generate awareness in the apartment community.” Steve Matre, Director - Banner
“White Rabbit used the Tribune to spread the word about garage organizers for many years. Because of the success of our advertising programs, the Tribune continues to be an integral part of our marketing program. It has been a pleasure to work with our Tribune representatives throughout the years. Most notably, our sales representative consistently gives us extraordinary customer service. Regardless of the time of weekday or weekend my e-mails get a response within the hour. Very impressive on every level!” Sally Schulman, Vice President, Sales - White Rabbit Garage Organizers
“It can be challenging finding the right advertising tools, but we find that advertising with Chicago Tribune Media Group is not only the best way to reach our customers but also to find new potential customers as well. Our sales representative always presents us with the most current and cost effective methods to plan our advertising budget year after year.” Chris Larson, President - Thybony Paint, Wallpaper and Home Interiors
“We have been advertising with the Chicago Tribune for over 15 years. Thanks to our sales representative we are informed of new advertising opportunities that would work for us. We have found the Chicago Tribune is the best way to communicate to our customers.” David Sugg, Manager - Shirise
“Since 1978 I have used the Chicago Tribune as my main connection to get my type of customers in my stores. I have always felt the Trib brings me buyers, not lookers. Even in today’s electronic world I must have ads in the Chicago Tribune!” Gary O'Reilly, Owner - O'Reilly's Furniture
“Tribune has lots of opportunities for its advertisers to reach consumers. We feel very lucky to have our current sales representative for Chicago Tribune. She always keeps us aware about all upcoming opportunities and works to get us as much exposure as possible and best possible deals.” Nataliya Luneva, Marketing Manager - USA Vein Clinics
“Advertising in Chicago Tribune has created an entire new group of customers for our 25 year old custom framing business. CLOSEREAD MORE Craig Sayers, President - Posterworks, Inc.

Reaching the North / North Shore

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