South / Southwest Geography

The South and Southwest suburbs are home to over one and a half million residents. This area is an intriguing mix, varying from urban to residential, between small home-town villages and more commercialized shopping centers. While some of these suburbs are still developing, others offer a distinctive charm and cultural history. Residents love sports, and feel a strong connection to their community.

Market Quick Facts

  • Heavy reliance on cell phones
  • Support local community sporting events
  • Home to the largest outdoor amphitheater in the Midwest

Sources: Scarborough Research, Chicago 2012 R2, Base: 1,793,438 Adults A18+ in South/Southwest; US Census Bureau; National Trends / Observations compiled by Tribune Media Group Market Strategy from various sources.

As an organization of small business owners, the Frankfort Historic Business Association needs to maximize its limited advertising dollars while expanding its reach. Thanks to Chicago Tribune Media Group and our rep, we have gotten the word out to a broader audience and drawn bigger crowds to our downtown Frankfort events over the past year. We also appreciate their outstanding customer service! Rachel Gilmore, Event and Marketing Coordinator - Frankfort Historic Business Association
“I have found our Tribune rep to be a delight to work with. No matter what time of day I send an email, she immediately responds so that I know she’s on top of things. She wants to know that things are working on our end as they should, so I keep her apprised of delivery times with the Local Values here in Michigan City. I find her very customer-oriented … and in this day and age, that’s as rare as it is refreshing.” Kyle Johnson, Advertising Manager - Al's Supermarket
“The Chicago Tribune works best out of all the advertising I do. EZ Target inserts are great quality pieces, delivered straight to the homes in every zip code I want to reach. My sales rep is always in touch and she makes the order, creative and billing process very “EZ” for me. I don’t get that level of service from any other advertising company.” Angel Perez, Owner - Perez Used Hotel Furniture
“Like any company such as us, we are dependent on not just getting leads but finding QUALITY LEADS. A part of my company’s success is due to advertising with the Chicago Tribune and helping us find those QUALITY LEADS.” Patrick Dulleck, Owner - Meeder Design and Remodeling
“Over the years, Chicago Tribune has always played an important part in DeSitter Flooring’s overall marketing/advertising strategy. Between our own monthly print and inserts in the Sunday Tribune, or our local full-page displays in TribLocal, we believe the consistent strategy has paid off for us. We’re proud to have the Chicago Tribune as one of our marketing partners.” Tom Cunninham and Steve DeSitter, Co-Owners - DeSitter Flooring, Inc
“I wanted to make your organization aware that we appreciate the great marketing and advertising you’ve done for Fresh County Market. Chicago Tribune/Local Values has proven to be a reliable delivery system of our weekly grocery circular and this is the key to the marketing/sales plans of Fresh County Market. In addition, the ability to target specific markets has helped to increase our sales around specific holidays, and our annual anniversary sales. We hope to continue to grow with Chicago Tribune Media Group when we add our new location in March. Thank you!” Mark Musleh, Owner/President - Fresh County Market
“I wanted to make Chicago Tribune Media Group aware that Bruno Enterprises is thankful and encouraged by the great marketing and print advertising work you have done for us. The ability to target specific markets with a cost-effective single sheet like your EZ Target has increased sales and informed our customers of our constant changing of featured Arby’s food items in a timely fashion. Your continued help in creating and revising our creative has also added to the value we place in our continued relationship with you. Thanks again for providing needed marketing assistance.” Leslie Dean, Marketing Manager - Bruno Enterprises
“Cosmetic Smiles Dentistry and the Chicago Tribune have enjoyed a long time partnership over the years. Advertising in the Tribune has helped spread the word about the state-of-the-art services that our practice provides. They bring new clients to our practice on a consistent basis.” Dr. Ron Schefdore, D.M.D., Owner - Cosmetic Smiles and General Dentistry
“Rusco Windows & Doors has been a long time partner with the Chicago Tribune. Using a combination of the Tribune’s many products brings us quality leads time and time again. Rusco Windows & Doors and the Chicago Tribune make a great team.” Tom DiFiglio, Owner - Rusco Windows & Doors
“We are extremely happy with the results of our Chicago Tribune Media Group marketing campaigns. Whether our annual raffle event, saying ‘Thank you’ to our volunteers and shoppers, or sales promotions throughout the year, Chicago Tribune Media Group provides the vehicles to effectively get our marketing message to our audience in our market areas. The Tribune designs quality advertisements with our objectives in mind. Coupled with my sales representative’s expertise in marketing and customer service, I cannot imagine a campaign without the Tribune!” Joyce Athey, Store Director - Neat Repeats Resale
“I’ve been using the Tribune to promote my store for the last several years. In the past I mostly ran print advertising in the local editions of the Tribune. Recently, I utilized Tribune’s 435 team for the development of my new website. CLOSEREAD MORE Steve V., Owner - Window & Door Superstore
“In any advertising campaign attention to detail is important. With our Christmas flyers in need of distribution, I chose the Chicago Tribune because of my account representative. She is like a concierge, addressing all of our needs. We put all the details of our time sensitive material in her hands and it went off with great success!” Tony D'Ortenzio, Owner - Distinctive Gold Jewelry
“Briosa Boutique has been advertising with the Chicago Tribune since we first opened our doors. We are very pleased with the response we have achieved. Our Sales Rep is always there to answer questions and help guide us to the best advertising and budget option for us. Thanks, Chicago Tribune!” Gloria, Debbie, and Rae , Owners - Briosa Boutique
“We love our Tribune Ad inserts. When every customer comes in the store with the ad in their hands, the store hums with business. It’s a complete success and a great tool for growth.” Desiree Woerner, Owner - Creative Toy Mart
“Chicago Tribune Media Group: outstanding, energetic and professional. It’s always a pleasure to work with them. Their help has been a great asset to OAK Orthopedics.” Mark Sutton, Director of Practice Development - OAK Orthopedics
“We receive great responses through advertising with the Tribune - have been doing so for many years in the zoned sections. We get very busy, but our rep keeps us organized with our advertising and she always reminds us of products and deadlines. The creative department also does a great job at designing our ads.” Heather Fulscher, Owner - La Grange Camera
“I started advertising with the Tribune a few years ago in the Good Eating section and TribLocal and have seen great results during all the major holidays. My rep keeps me informed of new products and sections that will benefit my hometown grocery store. The creative department does a great job designing the ads.” Dick Devries Jr, Owner - Devries Grocery and Market
“We have been advertising with the Tribune for many years and still have great results. Our sales rep keeps us informed with the products and specials that help us reach our current and new customers.” Andy LaMantia, Owner - LaMantia Builders
“We have been advertising with the Chicago Tribune for almost a year now and are very happy with the responses we get. We noticed our clients are more comfortable using our services as they see us advertising in such a reputable publication. It also helped our clinic website become more visible in the local community. Our sales representative is very helpful. She keeps in contact with us regularly and posts advertisement follow ups. She does her best to give us the best deal available. We are very happy with our services from the Tribune.” Dr. Hussam Almasri, Owner - Advanced Vein Specialists
“We rely on advertising in our retail business and recommend the Tribune. For the past 9 years I’ve used the Chicago Tribune and have had much success. They are great to work with and give me individual attention on the promotions and how best to advertise to our client base. I’d recommend the Chicago Tribune and will continue to use them as a key part of our marketing program.” Teresa Kara, Owner - Chew On This Dog Bakery

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