Awareness Marketing Goals

The most intriguing message is meaningless if no one hears it. Generating awareness for your brand, along with the appeal of something new, can awaken sleeping consumers. Although your brand may not be relevant to everyone, you need to generate awareness before you can become relevant in the marketplace.

Objectives Tied to Awareness:

  • New product launch
  • Building brand identity / equity
  • Entering a new geographic market

Media Tips:

  • Mass-reach vehicles can make an impact
  • Frequency can ensure your message stays top-of-mind
  • Taking a unique approach can help you stand out
The Tribune is a partner of the Goodman and works with us in ways that exceed our expectations. We do look at numbers very closely every day and we know that the Tribune works for us. Lori Kleinerman, Marketing and PR Director – Goodman Theatre
Valley-Honda
“Cars.com is one of the largest online players in the auto industry and the best place to reach the car-buying audience and drive traffic to our store. We couldn't be happier with the customer service and results we receive from the Trib.” Don Davis, General Manager - Valley Honda
Frankfort
“As an organization of small business owners, the Frankfort Historic Business Association needs to maximize its limited advertising dollars while expanding its reach. Thanks to Chicago Tribune Media Group and our rep, we have gotten the word out to a broader audience and drawn bigger crowds to our downtown Frankfort events over the past year. We also appreciate their outstanding customer service!” Rachel Gilmore, Event and Marketing Coordinator - Frankfort Historic Business Association
VeinCare
“The 435 Digital team worked with us to develop a complex and very functional website and Facebook pages. The continuing SEO and social media support helps us to get great website exposure while allowing me to spend my time seeing patients rather than managing a website.  CLOSEREAD MORE Stephen F. Daugherty, MD, FACS, RVT, RPhS Medical Director - VeinCare Centers of Tennessee
Air-Partner
“435 Digital has been a great partner in expanding our SEM activities and further developing our US Web site. They are knowledgeable, easy to work with, and bring a fresh perspective to our strategy. They quickly learned the intricacies of our business, and I would recommend them for any company looking to increase their digital marketing activities.” Miranda Taft, Vice President, Marketing - Air Partner
12-Oaks
“The Tribune is a great way to get the word out about our events. It’s a big deal to be in a big newspaper with such wide reach. The ads in the Tribune get us the recognition we need.” Dian Walkowiak, Committee Chairperson - 12 Oaks Foundation
Bruno-(Arbys)
“I wanted to make Chicago Tribune Media Group aware that Bruno Enterprises is thankful and encouraged by the great marketing and print advertising work you have done for us. The ability to target specific markets with a cost-effective single sheet like your EZ Target has increased sales and informed our customers of our constant changing of featured Arby’s food items in a timely fashion. Your continued help in creating and revising our creative has also added to the value we place in our continued relationship with you. Thanks again for providing needed marketing assistance.” Leslie Dean, Marketing Manager - Bruno Enterprises
Consumers-Credit-Union
“Chicago Tribune Media Group is a key media partner for Consumers Credit Union. Online advertising is an important vehicle for delivering our messages, and we like our ability to change the message immediately as market conditions change. Thanks to Chicago Tribune Media Group, CCU’s brand awareness is at an all-time high.” Maria Contreras, Corporate Development & Marketing Coordinator - Consumers Credit Union
Thirsty-Comedy
“My experience working with Chicago Tribune Media Group has been a largely positive one. We’re a small business with a limited advertising budget, but our Tribune rep did a wonderful job maximizing our reach. We have experienced nearly double the business since we began working together and I expect that partnership to continue in the future.” Neil O'Callaghan, Producer - Thirsty Comedy
Varicose-Solutions
“Over the past two years we have successfully used EZ Targets, targeting the general market through RedEye, and the Hispanic Market with Hoy Newspaper. We love the fact that we can geo target by zip code and reach our desired market.” Valerie Mirea, Media Buyer - Varicose Vein Solutions
Cosmetic-Smile
“Cosmetic Smiles Dentistry and the Chicago Tribune have enjoyed a long time partnership over the years. Advertising in the Tribune has helped spread the word about the state-of-the-art services that our practice provides. They bring new clients to our practice on a consistent basis.” Dr. Ron Schefdore, D.M.D., Owner - Cosmetic Smiles and General Dentistry
Neat-Repeats
“We are extremely happy with the results of our Chicago Tribune Media Group marketing campaigns. Whether our annual raffle event, saying ‘Thank you’ to our volunteers and shoppers, or sales promotions throughout the year, Chicago Tribune Media Group provides the vehicles to effectively get our marketing message to our audience in our market areas. The Tribune designs quality advertisements with our objectives in mind. Coupled with my sales representative’s expertise in marketing and customer service, I cannot imagine a campaign without the Tribune!” Joyce Athey, Store Director - Neat Repeats Resale
Abt
“Our digital billboards have helped to showcase our products and services while keeping our store top of mind with hundreds of thousands of Chicagoans on a weekly basis.” Billy Abt - Abt
Gmotorcars
“For the Auto Show, Elevate Digital helped get our message across to thousands of auto enthusiasts for a minimal spend.” Joe Mok, General Manager - Gmotorcars
Creative-Toy
“We love our Tribune Ad inserts. When every customer comes in the store with the ad in their hands, the store hums with business. It’s a complete success and a great tool for growth.” Desiree Woerner, Owner - Creative Toy Mart
Miskas
“Miska’s Liquors has been a loyal Chicago Tribune advertiser the past forty years because of its ability to reach the greatest number of Chicagoland consumers. It also gives us credibility by being part of one of the country’s most reputable media outlets. We are pleased to continue our association.” Mitchell Sklare, President - Miska's Liquors
LaMantia
“We have been advertising with the Tribune for many years and still have great results. Our sales rep keeps us informed with the products and specials that help us reach our current and new customers.” Andy LaMantia, Owner - LaMantia Builders
Cardinal-Warehouse
“Throughout the years the Chicago Tribune has been excellent vehicle in helping us reach our desired market. We are now targeting the Hispanic Market with Hoy Newspaper and are pleased with the results!” Adam Silverstein, General Manager - Cardinal Warehouse Wine & Liquors
Advanced-Vein
“We have been advertising with the Chicago Tribune for almost a year now and are very happy with the responses we get. We noticed our clients are more comfortable using our services as they see us advertising in such a reputable publication. It also helped our clinic website become more visible in the local community. Our sales representative is very helpful. She keeps in contact with us regularly and posts advertisement follow ups. She does her best to give us the best deal available. We are very happy with our services from the Tribune.” Dr. Hussam Almasri, Owner - Advanced Vein Specialists
MPI
“For many years, MPI has successfully partnered with the Tribune in generating awareness, interest and sales for our clients. The Tribune team is responsive, collaborative and decidedly focused on helping us achieve measurable results. As media planners/buyers, we have the daily task of matching our clients’ needs and budgets with the offerings and inventory of powerful media outlets. The Chicago Tribune makes that task easy and enjoyable.” Bill Horowitz, President - Marketing Partnerships International
Americorp
“I have only been advertising with the Tribune for a few months but in that time I feel my brand awareness has grown immensely. My account rep is always keeping me updated on how my ads are doing. I feel the Tribune does a great job for keeping my business exposed to the Chicago market.” Matt Laricy, Managing Broker/Partner - Americorp Real Estate
Kagan
“The Kagan Family has considered the Chicago Tribune a major part of our marketing program for over 35 years, first with Smart Jewelers and now with our new company. We feel very fortunate to have a sales rep that does an amazing job with wonderful follow through. Not to mention, she has some very tough shoes to follow as we have always had such a great staff that has taken care of us. With the variety of products and their far reaching impact, it is certainly a great place for us to spend our precious and limited dollars to advertise.” Jordan Kagan, Owner - Kagan & Company, Northbrook
Rick-Levin
“Rick Levin & Associates, Inc. has been advertising in the Tribune for well over 20 years. We advertise all kinds of auctions including real estate and personal property. We have found that the Tribune is a great way to reach our marketplace and our sales representative is always ready to assist us in our marketing endeavors.” Rick Levin, Owner - Rick Levin & Associates, Inc.
Coldwell-Honig
“The Chicago Tribune plays an integral part in our print media program by providing the extensive reach that we need to promote our properties to potential buyers in the Western suburbs. When considering the price that it takes to get our message to its wide and affluent readership, there is nothing in the marketplace that even comes close to being comparable.” Frank Turk, Marketing Director - Coldwell Banker Honig-Bell
Camping-World
“The whole process was very easy and the exposure the TribLocal wrap got us was fantastic. We will definitely advertise with TribLocal again!” Amy Mokris, Marketing Account Manager - Camping World RV Sales
Thybony
“It can be challenging finding the right advertising tools, but we find that advertising with Chicago Tribune Media Group is not only the best way to reach our customers but also to find new potential customers as well. Our sales representative always presents us with the most current and cost effective methods to plan our advertising budget year after year.” Chris Larson, President - Thybony Paint, Wallpaper and Home Interiors
Shirise
“We have been advertising with the Chicago Tribune for over 15 years. Thanks to our sales representative we are informed of new advertising opportunities that would work for us. We have found the Chicago Tribune is the best way to communicate to our customers.” David Sugg, Manager - Shirise
O'Reilly's
“Since 1978 I have used the Chicago Tribune as my main connection to get my type of customers in my stores. I have always felt the Trib brings me buyers, not lookers. Even in today’s electronic world I must have ads in the Chicago Tribune!” Gary O'Reilly, Owner - O'Reilly's Furniture
USA-Vein
“Tribune has lots of opportunities for its advertisers to reach consumers. We feel very lucky to have our current sales representative for Chicago Tribune. She always keeps us aware about all upcoming opportunities and works to get us as much exposure as possible and best possible deals.” Nataliya Luneva, Marketing Manager - USA Vein Clinics

Delivering on Awareness

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Chicago Tribune

As the Midwest's largest newspaper, Chicago Tribune continues to deliver a highly engaged audience.

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Out of Home

We have a variety of out of home solutions that align with your marketing goals.

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chicagotribune.com

chicagotribune.com is where Chicago goes to get news and information.

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Hoy Outdoor

Reach Hispanics where they shop with a variety of targeted outdoor solutions.

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Events & Promotions

Offering a variety of community and cause events, Hoy connects your brand with Hispanic audiences around Chicago.

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