Purchase Decision Marketing Goals

Relevancy is important when connecting with consumers who are in the mindset to make a purchase decision. These consumers are ready to buy and looking for any distinguishing factors that set your brand apart. Pair that with special incentives and/or a strong call-to-action, and you might have just what it takes to get them to buy.

Objectives Tied to Purchase Decision:

  • Drive store traffic
  • Big sale
  • Customer loyalty programs

Media Tips:

  • Targeted solutions can increase relevancy
  • Call-to-actions are important
  • An online presence is important
Working with the Tribune and working with the creative part of the agency really help tie everything together. They come up with new ideas, new ways to advertise, new landing pages we can create to get more information so we can follow-up with our consumers and we can deliver a product that is more consistent every time. Steve Camp, General Manager - Infiniti of Naperville
“The day that it comes out, usually through the weekend, we notice a good spike in customers because they’re bringing in the flier, and they’re asking for the promotions and they’re looking for the deals that we’re advertising – and they’re coming through the door. And once we taper-off and we’re not advertising we notice it quiets down, the phone doesn’t ring as much.” Mike Medina, Owner - Halloween Land
Laughlin Constable
“We worked with a Financial Services partner in first quarter, 2013. CLOSEREAD MORE Jeff Louis, Digital Media Supervisor - Laughlin Constable
“Our “Smiles” campaign gave us many customers by advertising in TribLocal and Triblocal.com.” Erin Ulrich, Owner/Manager - Smiles on 6th
“Cosmetic Smiles Dentistry and the Chicago Tribune have enjoyed a long time partnership over the years. Advertising in the Tribune has helped spread the word about the state-of-the-art services that our practice provides. They bring new clients to our practice on a consistent basis.” Dr. Ron Schefdore, D.M.D., Owner - Cosmetic Smiles and General Dentistry
“We are extremely happy with the results of our Chicago Tribune Media Group marketing campaigns. Whether our annual raffle event, saying ‘Thank you’ to our volunteers and shoppers, or sales promotions throughout the year, Chicago Tribune Media Group provides the vehicles to effectively get our marketing message to our audience in our market areas. The Tribune designs quality advertisements with our objectives in mind. Coupled with my sales representative’s expertise in marketing and customer service, I cannot imagine a campaign without the Tribune!” Joyce Athey, Store Director - Neat Repeats Resale
“We are so pleased with the results of our online campaigns on Metromix.com, chicagotribune.com and mobile. Our click through rate is consistently above average. The positive feedback we’ve received from our customers and the increase in online sales show that the campaigns are an effective tool.” Sarah Duff Zupancic, Marketing Manager - Eli's Cheesecake
“I scheduled an E-mail with my rep to target our top markets for a winter promotion. We sent out 150,000 targeted E-mails and within 4 days we had over 85 room reservations.” Marc Anderson, Marketing Director - Peninsula Hotel
“We love our Tribune Ad inserts. When every customer comes in the store with the ad in their hands, the store hums with business. It’s a complete success and a great tool for growth.” Desiree Woerner, Owner - Creative Toy Mart
“It’s interesting how we have seen a spike the day of a RedEye ad, but especially the day after the ad comes out. I was thinking maybe this is because people grab the RedEye and read it on their way home, see the ad and then come in the next day. But either way, there seems to be results.” Jamie Revell, Director of Marketing - Women's Workout & Fitness
“RedEye has helped us generate strong sales during the Halloween season. We have a strong redemption rate for the coupons placed in our ads.” George Garcia, Owner - Fantasy Costumes
“Over the years, we have advertised our rug business in the Chicago Tribune and it has produced favorable results for us, in fact we cannot advertise every week because we wouldn’t be able to keep up with the new client orders!” George Apelian, Owner - Apelian Rugs
“For many years, MPI has successfully partnered with the Tribune in generating awareness, interest and sales for our clients. The Tribune team is responsive, collaborative and decidedly focused on helping us achieve measurable results. As media planners/buyers, we have the daily task of matching our clients’ needs and budgets with the offerings and inventory of powerful media outlets. The Chicago Tribune makes that task easy and enjoyable.” Bill Horowitz, President - Marketing Partnerships International
“The Chicago Tribune plays an integral part in our print media program by providing the extensive reach that we need to promote our properties to potential buyers in the Western suburbs. When considering the price that it takes to get our message to its wide and affluent readership, there is nothing in the marketplace that even comes close to being comparable.” Frank Turk, Marketing Director - Coldwell Banker Honig-Bell
“It can be challenging finding the right advertising tools, but we find that advertising with Chicago Tribune Media Group is not only the best way to reach our customers but also to find new potential customers as well. Our sales representative always presents us with the most current and cost effective methods to plan our advertising budget year after year.” Chris Larson, President - Thybony Paint, Wallpaper and Home Interiors
“Since 1978 I have used the Chicago Tribune as my main connection to get my type of customers in my stores. I have always felt the Trib brings me buyers, not lookers. Even in today’s electronic world I must have ads in the Chicago Tribune!” Gary O'Reilly, Owner - O'Reilly's Furniture
“Advertising in Chicago Tribune has created an entire new group of customers for our 25 year old custom framing business. CLOSEREAD MORE Craig Sayers, President - Posterworks, Inc.

Delivering on Purchase Decision



chicagotribune.com is where Chicago goes to get news and information.

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Email / Online Solutions

Amplify your direct mail marketing message with multi-channel marketing programs spanning email, online, & mobile.

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Chicago Tribune

As the Midwest's largest newspaper, Chicago Tribune continues to deliver a highly engaged audience.

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Direct Mail Solutions

Tribune Direct delivers efficient direct mail solutions and trackability at both a local and national scale.

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Metromix is Chicago’s premier online guide to entertainment reaching young, active, educated and affluent Chicagoans.

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