News & Insights

3 Things Mobile Marketers Should Know

December 5, 2010

From updating statuses on Facebook to buying coffee at Starbucks, and even paying the mortgage, consumers can do almost anything from a smart phone these days.

Research from the Pew Center for Internet & American Life provides compelling data that supports the growing role our phones play in accessing news and information. The study from earlier in 2010 shows that 43 percent of adults between the ages of 30 and 49 access the Internet via phone. In fact, research by Morgan Stanley asserts that mobile is not far from becoming the primary way users access the Internet, surpassing desktop and laptop access.

This information tells us now, more than ever, developing a mobile marketing plan is essential for keeping in touch with consumers.

Whether you are just getting started with your plans or are looking for a way to freshen up your existing strategies, here are three tips that can help you maximize your mobile messaging:

Think of your brand, audience and overall marketing goals as linked โ€“ Mobile can be the glue that connects all three; integrating mobile into your existing campaigns can increase the effectiveness across all mediums.

Mobile works best when it leverages location, timeliness and relevance โ€“ Be direct in your calls to action; think about providing value for people in the specific time and place they will come across your messaging.

Make your campaign something to learn from โ€“ Establishing benchmarks and experimenting with messaging and targeting allows business to quickly develop tactics that will drive strong results.