Newspaper Media

More than any other medium, consumers believe in the credibility and trust of newspaper advertising. No one gives you print access like Chicago Tribune Media Group, home to the Midwest’s largest newspaper, Chicago Tribune, and a variety of popular and local niche publications like RedEye, Hoy, and TribLocal.

Newspaper Advertising Benefits:

  • Mass reach
  • High consumer engagement
  • Advanced targeting

Source: NNA

I think having a consistent presence is an absolute must. You need to have so many commercials, so many ads to have an effective campaign – so we believe in having a presence all the time. If it’s not every week, it’s frequently. Bill Horowitz, President - Marketing Partnerships International
“We’ve been advertising with the Tribune for a long time. We advertise in the TribLocal and it has allowed us to experience double-digit growth every year - and that the Tribune has been a big part of that. It’s the only advertising that we have been consistent with throughout the entire time. We’ve changed other things around, tried other options, but the Tribune is the only media we’ve had the entire time.” Rich Bennett, Owner - PK Bennett Jewelers
“A lot of people tell us they didn't realize we were here until they saw our ad. The Chicago Tribune helps get our name out there as a business and they create brand awareness for us.” Brian Nolen II, Owner - Battery Giant
“Working with the Tribune and working with the creative part of the agency really help tie everything together. They come up with new ideas, new ways to advertise, new landing pages we can create to get more information so we can follow-up with our consumers and we can deliver a product that is more consistent every time.” Steve Camp, General Manager - Infiniti of Naperville
“For us to pair Chicago Tribune print advertising with online we just feel that really maximizes things for us. The print ads will reach one section of our potential guest demographic - but to pair that with an online presence, where the artwork mimics our print ad, where it clicks through directly to our website - it gives people more information about our events and upcoming schedule.” Rachel Gilmore, Marketing & PR Coordinator - Frankfort Historic Business Association
“The day that it comes out, usually through the weekend, we notice a good spike in customers because they’re bringing in the flier, and they’re asking for the promotions and they’re looking for the deals that we’re advertising – and they’re coming through the door. And once we taper-off and we’re not advertising we notice it quiets down, the phone doesn’t ring as much.” Mike Medina, Owner - Halloween Land
“Real Estate marketing has completely changed – completely shifted over the past five years. Chicago Tribune Media Group has helped us focus and broaden all at the same time.” Chris Haran, Director of Strategic Planning and Initiatives – Coldwell Banker Residential Brokerage
“The Tribune is a partner of the Goodman and works with us in ways that exceed our expectations. We do look at numbers very closely every day and we know that the Tribune works for us.” Lori Kleinerman, Marketing and PR Director – Goodman Theatre
“ is one of the largest online players in the auto industry and the best place to reach the car-buying audience and drive traffic to our store. We couldn't be happier with the customer service and results we receive from the Trib.” Don Davis, General Manager - Valley Honda
“We always advertise in RedEye to get the word out about our free classes and programs for the community. We know that this is an effective way to reach a wide variety of people and demographics, reaching those who live in the city, as well as suburbanites who work in the city and grab a RedEye to read on the train. Our RedEye sales representative is wonderful to work with - she always gets us what we need in a timely manner.” Felicia Ross, Marketing Coordinator - Reform Jewish Chicago
“Chicago Tribune’s print and insert program allows Midas the flexibility to target tight geographies with a flexible product mix that includes Chicago Tribune subscribers and non-subscribers, RedEye and Fin de Semana.” Cary Dice, Account Director - Moroch
“I have found our Tribune rep to be a delight to work with. No matter what time of day I send an email, she immediately responds so that I know she’s on top of things. She wants to know that things are working on our end as they should, so I keep her apprised of delivery times with the Local Values here in Michigan City. I find her very customer-oriented … and in this day and age, that’s as rare as it is refreshing.” Kyle Johnson, Advertising Manager - Al's Supermarket
“Our “Smiles” campaign gave us many customers by advertising in TribLocal and” Erin Ulrich, Owner/Manager - Smiles on 6th
“The Chicago Tribune works best out of all the advertising I do. EZ Target inserts are great quality pieces, delivered straight to the homes in every zip code I want to reach. My sales rep is always in touch and she makes the order, creative and billing process very “EZ” for me. I don’t get that level of service from any other advertising company.” Angel Perez, Owner - Perez Used Hotel Furniture
“Like any company such as us, we are dependent on not just getting leads but finding QUALITY LEADS. A part of my company’s success is due to advertising with the Chicago Tribune and helping us find those QUALITY LEADS.” Patrick Dulleck, Owner - Meeder Design and Remodeling
“Over the years, Chicago Tribune has always played an important part in DeSitter Flooring’s overall marketing/advertising strategy. Between our own monthly print and inserts in the Sunday Tribune, or our local full-page displays in TribLocal, we believe the consistent strategy has paid off for us. We’re proud to have the Chicago Tribune as one of our marketing partners.” Tom Cunninham and Steve DeSitter, Co-Owners - DeSitter Flooring, Inc
“The Tribune is a great way to get the word out about our events. It’s a big deal to be in a big newspaper with such wide reach. The ads in the Tribune get us the recognition we need.” Dian Walkowiak, Committee Chairperson - 12 Oaks Foundation
“I wanted to make your organization aware that we appreciate the great marketing and advertising you’ve done for Fresh County Market. Chicago Tribune/Local Values has proven to be a reliable delivery system of our weekly grocery circular and this is the key to the marketing/sales plans of Fresh County Market. In addition, the ability to target specific markets has helped to increase our sales around specific holidays, and our annual anniversary sales. We hope to continue to grow with Chicago Tribune Media Group when we add our new location in March. Thank you!” Mark Musleh, Owner/President - Fresh County Market
“We love the TribLocal at PANDORA in Bolingbrook. Our ads always capture our customers’ attention. Be it a special event or even holiday time, our customers walk in the store holding the TribLocal ad in their hands. The special attention our TribLocal rep shows us is awesome. She takes the time to understand our needs, expectations, and product. TribLocal has been the key to the growth of our business.” Kelly Kreten, Store Manager - PANDORA Bolingbrook
“Over the past two years we have successfully used EZ Targets, targeting the general market through RedEye, and the Hispanic Market with Hoy Newspaper. We love the fact that we can geo target by zip code and reach our desired market.” Valerie Mirea, Media Buyer - Varicose Vein Solutions
“Cosmetic Smiles Dentistry and the Chicago Tribune have enjoyed a long time partnership over the years. Advertising in the Tribune has helped spread the word about the state-of-the-art services that our practice provides. They bring new clients to our practice on a consistent basis.” Dr. Ron Schefdore, D.M.D., Owner - Cosmetic Smiles and General Dentistry
“Our ads, both print and online, are an efficient and effective way to target this important feeder market.” Marcy Russillo, Owner - Russillo Media
“We sent out an Insert in the Tribune to their subscribers, and our return rate was about 7%. We were very pleased with the return and the service that we received.” David Falato, Owner - Jet's Pizza, Ashland Ave.
“I’ve been using the Tribune to promote my store for the last several years. In the past I mostly ran print advertising in the local editions of the Tribune. Recently, I utilized Tribune’s 435 team for the development of my new website. CLOSEREAD MORE Steve V., Owner - Window & Door Superstore
“In any advertising campaign attention to detail is important. With our Christmas flyers in need of distribution, I chose the Chicago Tribune because of my account representative. She is like a concierge, addressing all of our needs. We put all the details of our time sensitive material in her hands and it went off with great success!” Tony D'Ortenzio, Owner - Distinctive Gold Jewelry
“Briosa Boutique has been advertising with the Chicago Tribune since we first opened our doors. We are very pleased with the response we have achieved. Our Sales Rep is always there to answer questions and help guide us to the best advertising and budget option for us. Thanks, Chicago Tribune!” Gloria, Debbie, and Rae , Owners - Briosa Boutique
“We love our Tribune Ad inserts. When every customer comes in the store with the ad in their hands, the store hums with business. It’s a complete success and a great tool for growth.” Desiree Woerner, Owner - Creative Toy Mart
“The Chicago Tribune is an excellent media source for reaching our target audience and providing a ROI on our investment. Our rep is very knowledgeable and is always providing our business with information on latest trends in digital and print media.” Regina Verdico, Marketing Director - Deer Park Town Center
“Miska’s Liquors has been a loyal Chicago Tribune advertiser the past forty years because of its ability to reach the greatest number of Chicagoland consumers. It also gives us credibility by being part of one of the country’s most reputable media outlets. We are pleased to continue our association.” Mitchell Sklare, President - Miska's Liquors
“We receive great responses through advertising with the Tribune - have been doing so for many years in the zoned sections. We get very busy, but our rep keeps us organized with our advertising and she always reminds us of products and deadlines. The creative department also does a great job at designing our ads.” Heather Fulscher, Owner - La Grange Camera
“I started advertising with the Tribune a few years ago in the Good Eating section and TribLocal and have seen great results during all the major holidays. My rep keeps me informed of new products and sections that will benefit my hometown grocery store. The creative department does a great job designing the ads.” Dick Devries Jr, Owner - Devries Grocery and Market
“With a number of locations across the Chicagoland area, targeting these communities while being cost effective is essential. The EZ Target Insert allows us to reach communities of specific zip codes within the Chicago Tribune. RedEye is also a great way for us to reach our urban centers in a single publication, and has showed a great return on the texting campaign we piloted this past January.” Jack Goodall, Marketing Manager - YMCA
“We have been advertising with the Tribune for many years and still have great results. Our sales rep keeps us informed with the products and specials that help us reach our current and new customers.” Andy LaMantia, Owner - LaMantia Builders
“It’s interesting how we have seen a spike the day of a RedEye ad, but especially the day after the ad comes out. I was thinking maybe this is because people grab the RedEye and read it on their way home, see the ad and then come in the next day. But either way, there seems to be results.” Jamie Revell, Director of Marketing - Women's Workout & Fitness
“RedEye has helped us generate strong sales during the Halloween season. We have a strong redemption rate for the coupons placed in our ads.” George Garcia, Owner - Fantasy Costumes
“TribLocal notes have been among our top performing marketing strategies in targeting new customers within the communities that we serve.” John Morocco, Director of Marketing - CD One Price Cleaners
“Chicago Tribune Media Group is an integral part of our annual advertising and promotional strategy because of their breadth of media outlets and advanced segmentation metrics, both in print and online. Our rep is great to work with, always keeps us up to date on their latest offerings, and can be reached at any time.” Moira Harat, Marketing Manager - Baird & Warner
“The Chicago Tribune continues to be our most cost effective lead source and reaches our strongest demographic.” Jeff Sassano, President - Shelf Genie Chicago
“Over the years, we have advertised our rug business in the Chicago Tribune and it has produced favorable results for us, in fact we cannot advertise every week because we wouldn’t be able to keep up with the new client orders!” George Apelian, Owner - Apelian Rugs
“Throughout the years the Chicago Tribune has been excellent vehicle in helping us reach our desired market. We are now targeting the Hispanic Market with Hoy Newspaper and are pleased with the results!” Adam Silverstein, General Manager - Cardinal Warehouse Wine & Liquors
“We have been advertising with the Chicago Tribune for almost a year now and are very happy with the responses we get. We noticed our clients are more comfortable using our services as they see us advertising in such a reputable publication. It also helped our clinic website become more visible in the local community. Our sales representative is very helpful. She keeps in contact with us regularly and posts advertisement follow ups. She does her best to give us the best deal available. We are very happy with our services from the Tribune.” Dr. Hussam Almasri, Owner - Advanced Vein Specialists
“The Tribune remains a big part of our media mix. We feel the exposure in print and online are hard to beat in this market. Our long standing relationship with the Tribune is due to unmatched service, support and results. We love our sales rep!” Tammy McEwen, Business Development Marketing Manager - Jameson Realty
“We’ve advertised in the Tribune for over 30 years, and continue to do so. Even in the digital age, we continue to see good activity when we run in the Trib. Our sales rep is right on top of everything, and is always professional and accommodating.” Jeff Benach, Co-Principal - Lexington Homes
“I have only been advertising with the Tribune for a few months but in that time I feel my brand awareness has grown immensely. My account rep is always keeping me updated on how my ads are doing. I feel the Tribune does a great job for keeping my business exposed to the Chicago market.” Matt Laricy, Managing Broker/Partner - Americorp Real Estate
“We decided to use the EZ Target during our most recent lease-up in the northern suburbs of Chicago. The insert program was a terrific substitute for direct mail, which can be expensive and produce little response. Our rep for Tribune/ advised us on an effective geographical area and discussed a design concept for the inserts. After agreeing on a date for placement, we had a draft design back within a week and were able to finalize art quickly. For about one-third the price of a direct mail campaign, we distributed about 28,000 inserts and ordered an overrun of about 1,000 to give away at the property and at community events. The inserts continue to “come back to us…” – people had saved them and they were an effective way to generate awareness in the apartment community.” Steve Matre, Director - Banner
“The Kagan Family has considered the Chicago Tribune a major part of our marketing program for over 35 years, first with Smart Jewelers and now with our new company. We feel very fortunate to have a sales rep that does an amazing job with wonderful follow through. Not to mention, she has some very tough shoes to follow as we have always had such a great staff that has taken care of us. With the variety of products and their far reaching impact, it is certainly a great place for us to spend our precious and limited dollars to advertise.” Jordan Kagan, Owner - Kagan & Company, Northbrook
“As part of our Charitable Foundation, Coldwell Banker Residential Brokerage is proud to partner with the Ronald McDonald House. We are especially thrilled to see all of the excitement and fun that the guests have at the downtown location when they use the Photo Kiosk to share and send photos to friends and loved ones. The Kiosk has brought many smiles to those who need them, and we couldn’t be happier with how that helps our community.” Chris Haran, Director of Strategic Planning and Initiatives - Coldwell Banker Residential Brokerage
“Rick Levin & Associates, Inc. has been advertising in the Tribune for well over 20 years. We advertise all kinds of auctions including real estate and personal property. We have found that the Tribune is a great way to reach our marketplace and our sales representative is always ready to assist us in our marketing endeavors.” Rick Levin, Owner - Rick Levin & Associates, Inc.
“The Chicago Tribune plays an integral part in our print media program by providing the extensive reach that we need to promote our properties to potential buyers in the Western suburbs. When considering the price that it takes to get our message to its wide and affluent readership, there is nothing in the marketplace that even comes close to being comparable.” Frank Turk, Marketing Director - Coldwell Banker Honig-Bell
“We have nothing but good things to say about our experience with the Chicago Tribune. Our account executive is always very helpful and quick to respond to questions. He helps us find advertising solutions that stretch our dollars even when budgets are tight. Our display ads in conjunction with the press releases that we publish through the Tribune have brought us great results!” Ember Ferrantino, Marketing Manager - Wilcox Development
“The whole process was very easy and the exposure the TribLocal wrap got us was fantastic. We will definitely advertise with TribLocal again!” Amy Mokris, Marketing Account Manager - Camping World RV Sales
“We have been advertising with the Chicago Tribune for over 15 years. Thanks to our sales representative we are informed of new advertising opportunities that would work for us. We have found the Chicago Tribune is the best way to communicate to our customers.” David Sugg, Manager - Shirise
“Since 1978 I have used the Chicago Tribune as my main connection to get my type of customers in my stores. I have always felt the Trib brings me buyers, not lookers. Even in today’s electronic world I must have ads in the Chicago Tribune!” Gary O'Reilly, Owner - O'Reilly's Furniture
“Tribune has lots of opportunities for its advertisers to reach consumers. We feel very lucky to have our current sales representative for Chicago Tribune. She always keeps us aware about all upcoming opportunities and works to get us as much exposure as possible and best possible deals.” Nataliya Luneva, Marketing Manager - USA Vein Clinics
“Advertising in Chicago Tribune has created an entire new group of customers for our 25 year old custom framing business. CLOSEREAD MORE Craig Sayers, President - Posterworks, Inc.

Newspaper Brands and Services


Chicago Tribune

As the Midwest's largest newspaper, Chicago Tribune continues to deliver a highly engaged audience.

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Your resource for hyperlocal news and information in the Chicagoland suburbs.

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The #1 daily city newspaper, RedEye provides a unique and clever take on news, sports, pop culture, and entertainment.

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Hoy & Hoy Fin de Semana

Hoy is a free Spanish-language newspaper with an engaging and energetic format distributed in areas of Chicago and neighboring suburbs with a dense Hispanic population.

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The Mash

Put your message in front of the hard-to-reach teen segment with Chicagoland’s only newspaper for teens and by teens.

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