Hoy

CONTACT Yanina Beccaria, Major Accounts Manager

Reach & engage Chicago's Hispanic community.

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Benefits:
  • Source for culturally-relevant news and information
  • Multiple platforms provide many opportunities to engage Spanish-speaking consumers
  • Reaches Chicagoland Hispanics with $32 billion in buying power
Download Hoy Overview
The Tribune is a partner of the Goodman and works with us in ways that exceed our expectations. We do look at numbers very closely every day and we know that the Tribune works for us. Lori Kleinerman, Marketing and PR Director – Goodman Theatre
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“We continue to advertise in Hoy because it is a key publication to reach the Hispanic market effectively.” Margarita Garcia, Owner - Hernandez & Garcia
Varicose-Solutions
“Over the past two years we have successfully used EZ Targets, targeting the general market through RedEye, and the Hispanic Market with Hoy Newspaper. We love the fact that we can geo target by zip code and reach our desired market.” Valerie Mirea, Media Buyer - Varicose Vein Solutions
Cardinal-Warehouse
“Throughout the years the Chicago Tribune has been excellent vehicle in helping us reach our desired market. We are now targeting the Hispanic Market with Hoy Newspaper and are pleased with the results!” Adam Silverstein, General Manager - Cardinal Warehouse Wine & Liquors
Moroch-(Midas)
“Chicago Tribune’s print and insert program allows Midas the flexibility to target tight geographies with a flexible product mix that includes Chicago Tribune subscribers and non-subscribers, RedEye and Fin de Semana.” Cary Dice, Account Director - Moroch
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Hoy & Hoy Fin de Semana

HOY
Hoy is a free Spanish-language newspaper with an engaging and energetic format distributed in areas of Chicago and neighboring suburbs with a dense Hispanic population.

  • Largest circulating Spanish-language daily newspaper in Chicago with 72,500 copies daily Monday-Thursday and 100,000 copies on Fridays
  • Distributed at more than 2,000 single copy racks and retail locations
  • Audited by AAM (Alliance for Audited Media)

HOY FIN DE SEMANA
Hoy’s free weekend publication, Hoy Fin de Semana, provides entertaining and relevant content focused on what Hispanics are interested in on the weekends, including: shopping & fashion, celebrity profiles, home improvement tips and family activities.

  • 389,000 copies over the weekend
  • Delivered to Hispanic home addresses
  • ROP Zoning available in 4 Zones
  • Audited by AAM (Alliance for Audited Media)
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VIVELOHOY.COM & Digital Services

VIVELOHOY.COM
Vivelohoy.com is a website designed to connect with discerning and culturally conscious Hispanics. The site offers relevant news and information in Spanish and English. Additionally, Vivelohoy.com is fully responsive, accessible via web, mobile and tablet.

ONLINE VIDEO SPONSORSHIP
With custom videos to content marketing, Hoy is creating more unique video for users, and for advertisers than ever before. Hoy has the capacity to manage video production and distribution to a variety of platforms to reach viewers at home or on the go.

E-MAIL MARKETING
Hoy can manage your e-mail marketing campaign, delivering a one-stop shop for multi-channel targeted marketing. Send a stand alone e-mail targeted to Hispanic households based on a demographic, geographic and behavioral selects.

DIGITAL SERVICES
Hoy has the digital resources and services to help Small Business owners compete in today’s business environment by attracting a new audience, improving their organic search results, web promotion and overall digital footprint.

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Hoy Outdoor

Promote your message along Chicago’s expressways and surface streets with Digital and Static Bulletins (Billboards). Target your desired demographic and geographic group with 2,000+ static and digital bulletins throughout Chicagoland and Northwest Indiana.

elevate DIGITAL is an innovative and interactive solution for both consumers and advertisers. The interactive, touch screen digital displays are located in key Hispanic visited areas such as Toyota Park and Navy Pier.

 

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Events & Promotions

Hoy Events are a great opportunity to reach and interact with the Hispanic market through various marketing efforts. Hoy and its partners are leading special event organizers with an expertise in Hispanic marketing, sponsorship sales and on-site festival management.

HOY SIGNATURE EVENTS
Sponsor a signature Hoy event and receive maximum exposure through event promotions.

  • Fiesta Familiar (for families and children)
  • Generaciones de Hoy (for seniors and caregivers)
  • Celebra Mujer (for women of all ages)
  • Dia de los Muertos (for Millennials)

HOY CUSTOM EVENTS
Let Hoy customize and create an event to influence and entertain your target audience. Hoy Custom Events is a turn-key solution for your business. Custom Events Examples:

  • Grand Openings
  • Seasonal Event (i.e. Hispanic Heritage Day, etc)
  • Anniversary Sale
  • Consumer Appreciation Day

 

312-222-5995