CONTACT Yanina Beccaria, Major Accounts Manager

Reach & engage Chicago's Hispanic community.

  • Source for culturally-relevant news and information
  • Multiple platforms provide many opportunities to engage Spanish-speaking consumers
  • Reaches Chicagoland Hispanics with $32 billion in buying power
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The Tribune is a partner of the Goodman and works with us in ways that exceed our expectations. We do look at numbers very closely every day and we know that the Tribune works for us. Lori Kleinerman, Marketing and PR Director – Goodman Theatre
“We continue to advertise in Hoy because it is a key publication to reach the Hispanic market effectively.” Margarita Garcia, Owner - Hernandez & Garcia
“Over the past two years we have successfully used EZ Targets, targeting the general market through RedEye, and the Hispanic Market with Hoy Newspaper. We love the fact that we can geo target by zip code and reach our desired market.” Valerie Mirea, Media Buyer - Varicose Vein Solutions
“Throughout the years the Chicago Tribune has been excellent vehicle in helping us reach our desired market. We are now targeting the Hispanic Market with Hoy Newspaper and are pleased with the results!” Adam Silverstein, General Manager - Cardinal Warehouse Wine & Liquors
“Chicago Tribune’s print and insert program allows Midas the flexibility to target tight geographies with a flexible product mix that includes Chicago Tribune subscribers and non-subscribers, RedEye and Fin de Semana.” Cary Dice, Account Director - Moroch
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Hoy & Hoy Fin de Semana

Hoy is a Spanish-language daily newspaper with an engaging and energetic format distributed in densely populated Hispanic areas of Chicago and highlighting local, national and international news. Daily (M-F) sections: Local, National & International News, Business, Sports, Opinion, Entertainment, Pastimes and Classifieds. Weekly sections: Parenting (Mon), Education (Tue), Travel (Tue), Additional Sports Coverage (Tue), Health (Wed), Good Cooking (Wed), Local event pictures (Wed), Music (Thu), Auto (Fri), Real Estate (Fri).

Hoy Fin de Semana is Hoy’s weekend publication providing entertainment and relevant content that Hispanics are looking for on the weekends. Sections: Digital, Shopping, Special Report, Parenting and Pastimes.



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vivelohoy.com, the website designed to connect with discerning and culturally-conscious Latinos, offers relevant news and information through remarkable photo galleries, captivating videos, engaging bilingual articles, and relevant links. The site is fully responsive—accessible via web, mobile and tablet—and can be read in both English and Spanish.

Digital Opportunities Include:

  • Targeted online display
  • Video sponsorship
  • E-mail marketing
  • Mobile display
  • 435 Digital Services en Español
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Hoy Outdoor

Promote your message along Chicago’s expressways and surface streets with Digital and Static Bulletins (Billboards). Target your desired demographic and geographic group with 2,000+ static and digital bulletins throughout Chicagoland and Northwest Indiana.

elevate DIGITAL is an innovative and interactive solution for both consumers and advertisers. The interactive, touch screen digital displays are located in key Hispanic visited areas such as Toyota Park and Navy Pier.


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Events & Promotions

Hoy Events are a great opportunity to reach and interact with the Hispanic market through various marketing efforts. Hoy and its partners are leading special event organizers with an expertise in Hispanic marketing, sponsorship sales and on-site festival management.