CONTACT Susan Jacobs, VP/GM, MediaWorks

Empowering brands to connect, engage and inspire their most vital consumers through insight-guided media campaign solutions.

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MediaWorks mines Tribune’s audience data to help businesses connect with their customers and prospects.

This proprietary data-centric model profiles customers and segments to identify where they are most receptive to an advertising message. MediaWorks then develops highly effective campaigns using specific media channels within the Tribune portfolio and across publishers in the top 30 DMAs, with an extensive reach across Chicagoland and over half of the households in the U.S. Then it’s all tied back to actions and purchases—providing ROI for campaigns and truly measuring success.