News & Insights

TribLocal Version 2.0 Is the Talk of the Town

December 5, 2010

We are all really proud of the re-launched TribLocal.com web site. The new version offers a site easier to navigate layout and an eye-pleasing, vibrant new design. The site has an added layer of functionality that will let users share stories or leave comments using their social networking accounts. One of the most helpful new features is the ability to add events to your calendar, ensuring that our readers will be able have easy access to the events going on in their towns.

Meanwhile, TribLocal’s ability to provide local advertisers with the opportunity to reach locally-targeted audiences ensures their messages will be seen by the potential customers they value most – those in the neighborhood.

Jane Jansen, general manager of TribLocal, noted that there is “tremendous demand” for hyper-local news and event coverage from people and families in Chicago’s suburbs. TribLocal seeks to provide access to that information by combining the journalistic strengths of the Chicago Tribune with aggregated content from community users. Jansen believes the product of these elements will make TribLocal “the go-to source to stay engaged in your community.”

For Chicago Tribune Media Group, TribLocal is a fascinating feat of editorial and technological ingenuity. TribLocal has 89 hyper-local websites supporting more than 100 local communities. These sites are used to create the content published weekly in 21 community-specific print editions.

Of course, the TribLocal print edition also features a new layout and design that complements the new site. Delivered on top of the Thursday Chicago Tribune, TribLocal in print takes the best of the site’s news, events and community stories and incorporates them into a full-color, weekly newspaper that captures the pulse of each unique community.

 

 

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