Nearly half of adults suffer from a mental health disorder. During this time of crisis, it’s especially important that the mental of health of individuals be at the forefront of people’s concerns. According to the CDC, “The outbreak of coronavirus disease 2019 (COVID-19) may be stressful for people. Fear and anxiety about a disease can be overwhelming and cause strong emotions in adults and children.” When it comes to helping mental health sufferers, healthcare services should focus on accessibility. Providing virtual sessions is especially important during this time. Additionally, not only can healthcare institutions be a resource for treatment, but they can be a place for uplifting content to combat the stress, anxiety and depression consumers may be experiencing. In times of crisis, people search for positive content. Use messaging related to patient success stories, research breakthroughs, etc., to engage consumers.


Source: Mintel, “Health Management Trends – US – January 2019”; Centers for Disease Control and Prevention, “Stress and Coping”