Every day, the Chicago Tribune, eNewspaper, a digital replica of the day’s paper, achieves high levels of consumer engagement. The digital replica includes an archive of past issues and the ability to explore and click-through on links and content.
So far in 2020, nearly 64% of our audience to the eNewspaper is comprised of Adults 55+.
Average eNewspaper time spent in 2020 is 14 minutes and 41 seconds per session, with the average reader devoting nearly 10% of that time considering ads
Averaging about 500K users and 75.7M page views a month in 2020.
The average user reads nearly 30 pages each session
A recent one-day sponsorship garnered more than 1,500 total clicks to the client’s website— and 75% of those clicks were from Adults 55%.
Sponsorships are fully turnkey and easy to execute, requiring only standard ad units: 300×250, 728×90, 160×600 and 320×50.
Post-campaign, you’ll receive detailed performance and audience metrics
Figure A – Loading Page Cube/Mobile Banner: Ad units on the screen prior to the main content loading for the eNewspaper (300×250 desktop, 320×50 mobile)
Figure B – All Following Pages: Two skyscrapers (160×600) and leaderboard (728×90) that adhere to the bottom of the page (desktop) and mobile banner (320×50) that appears on the bottom of mobile pages
Approximately 2 million impressions per day
Weekly sponsorships also available
Audience Estimates: Google Analytics, January through May 2020, Tribune Publishing eNewspaper Study, 2019. Demos based on available samples of identified users. Impression Estimates: based on a 3-month average from September – November 2019.
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