1.0Chicago Tribune Media Grouphttps://www.chicagotribunemediagroup.comSarah Munleyhttps://www.chicagotribunemediagroup.com/blog/author/smunley/rich600338<blockquote class="wp-embedded-content"><a href="https://www.chicagotribunemediagroup.com/blog/utilizing-unconventional-holidays-in-your-marketing-strategy/">Utilizing Unconventional Holidays in your Marketing Strategy</a></blockquote> <script type='text/javascript'> <!--//--><![CDATA[//><!-- /*! This file is auto-generated */ !function(c,d){"use strict";var e=!1,n=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},!c.wp.receiveEmbedMessage)if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!/[^a-zA-Z0-9]/.test(t.secret)){for(var r,a,i,s=d.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),n=d.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),o=0;o<n.length;o++)n[o].style.display="none";for(o=0;o<s.length;o++)if(r=s[o],e.source===r.contentWindow){if(r.removeAttribute("style"),"height"===t.message){if(1e3<(i=parseInt(t.value,10)))i=1e3;else if(~~i<200)i=200;r.height=i}if("link"===t.message)if(a=d.createElement("a"),i=d.createElement("a"),a.href=r.getAttribute("src"),i.href=t.value,i.host===a.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener("message",c.wp.receiveEmbedMessage,!1),d.addEventListener("DOMContentLoaded",t,!1),c.addEventListener("load",t,!1);function t(){if(!n){n=!0;for(var e,t,r=-1!==navigator.appVersion.indexOf("MSIE 10"),a=!!navigator.userAgent.match(/Trident.*rv:11\./),i=d.querySelectorAll("iframe.wp-embedded-content"),s=0;s<i.length;s++){if(!(e=i[s]).getAttribute("data-secret"))t=Math.random().toString(36).substr(2,10),e.src+="#?secret="+t,e.setAttribute("data-secret",t);if(r||a)(t=e.cloneNode(!0)).removeAttribute("security"),e.parentNode.replaceChild(t,e)}}}}(window,document); //--><!]]> </script><iframe sandbox="allow-scripts" security="restricted" src="https://www.chicagotribunemediagroup.com/blog/utilizing-unconventional-holidays-in-your-marketing-strategy/embed/" width="600" height="338" title="“Utilizing Unconventional Holidays in your Marketing Strategy” — Chicago Tribune Media Group" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe>https://www.chicagotribunemediagroup.com/wp-content/uploads/2019/01/unconventional-holidays-marketing.jpg600343Marketers who can look outside the traditional holiday season stand an excellent chance of increasing customer engagement. And the opportunities are nearly infinite. National Dog Day, National Groundhog Day, National Donut Day, National Cookie Day…where there’s a critter or consumable,...